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The roar of engines and the thrill from the glimpse of a legendary design filled the Auto Complex Quezon City as Porsche Design organized an exclusive automotive gathering, “Treffen Der Ikonen” (Assembly of Icons), on Sept. 11, 2025. This event commemorated the brand’s lasting association with the original Porsche 911 and its creator’s innovative design ethos, marking a significant reentry into the Philippine market. “Similar to Ferdinand Alexander Porsche, who withstood the test of time, providing us with a brand cherished across generations, Porsche Design upholds the same ideals of innovation, accuracy, and everlasting quality; and representing the brand that initiated the first-ever Treffen Der Ikonen, this assembly is indeed a reflection of his vision,” stated Porsche Design Manila President Hans Yao.
Moderated by Migs Bustos, the enjoyable occasion united the nation’s most devoted Porsche VIPs, owners, aficionados, and collectors. The centerpiece of the event was the heritage of the Porsche 911, with nearly 100 rare and treasured models making a spectacular, staggered entrance while a live emcee narrated their tales. Attendees and press had the opportunity to engage closely with the breathtaking collection, capturing Instagram-worthy moments and immersing themselves in the values of precision, innovation, and timeless sophistication that characterize both the vehicles and the brand.
Mr. Yao and Porsche Design Manila Marketing Director Heinrich Quintong greeted the visitors, officially commencing the evening. They elaborated on the brand’s “Engineered Luxury” philosophy, which combines function with aesthetics. “From the exact lines of the iconic Porsche 911 sports car to the sleek and remarkable design of his lifestyle accessories, Ferdinand Alexander Porsche’s vision lives on through each of us present today. His creations are not merely iconic vehicles and fashion items; they symbolize unmatched creativity and everlasting quality. As we convene here today, and even beyond the four corners of this autocomplex, let us draw inspiration from Ferdinand Porsche’s vision, pushing the limits of innovation and elevating excellence in all our endeavors,” shared Mr. Quintong.
A vibrant video presentation highlighted Porsche Design’s lifestyle merchandise, from elegant timepieces to contemporary luggage, all reflecting the essence of Ferdinand Alexander Porsche’s foundational vision.
The Porsche Design Lifestyle Experience
Multiple interactive zones were available at the event so that attendees could experience the various dimensions of Porsche Design:
Heritage Gallery — visitors had the chance to delve into F.A. Porsche’s design journey, from the inception of the Porsche 911 to his aspirations of branching into lifestyle merchandise.
Timepieces & Innovation Lounge — an in-depth exploration of Porsche Design’s renowned chronographs that were influenced by motorsport engineering, as evident in the distinctive details of each piece.
Travel & Mobility Exhibit — the exhibition featured premium luggage, backpacks, and other leather goods crafted for optimum performance, durability, and style, ideal for both urban living and global adventures.
Lifestyle & Fashion Zone — from clothing, eyewear, footwear, and accessories, these items exemplify Porsche Design’s style ethos of timeless modernism.
These interactive zones provided a fantastic opportunity for guests to discover how the legendary automotive essence of Porsche vehicles effortlessly fuses with the lifestyle essence of Porsche Design products.
The pinnacle of the evening was a special recognition ceremony honoring outstanding Porsche owners and collectors who have contributed to sustaining the brand’s legacy in the Philippines. Tales of “Legacy Porsche Moments” were exchanged, fostering an intimate and heartfelt ambiance among the dedicated community.
Displayed alongside these prized automobiles were breathtaking Porsche Design creations, showcasing the same exceptional engineering, impressive precision, and avant-garde aesthetic. The Roadster Hardcase luggage line exemplifies aerodynamic design while the Chronotimer Series 1 timepieces capture the exhilarating essence of motorsport. Several ready-to-wear items such as apparel and accessories were also showcased, further demonstrating the brand’s premium quality and everlasting elegance.
The grand conclusion of the event was a dazzling visual display as the iconic cars were arranged in a distinctive formation, illuminated with LED lights for a final photograph. The evening was a genuine celebration of legacy and a tribute to the future of design. Key sponsors such as Autocomplex, Second Skin Industries, Diageo, Nustar Resort and Casino, Washington.
Watches, Singlife, Mt. Fuji, and Summit Golf and Country Club contributed to making the event truly unforgettable for all attendees through their invaluable support, signifying Porsche Design’s powerful message that the company’s legacy is most certainly back on track.
Discover “Engineered Luxury” at Rockwell Powerplant Mall, Shangri-La, Okada Manila, Newport Resorts Mall, and Nustar Resort and Casino. Stay informed by following them on Facebook (Porsche Design Manila) and Instagram (@porschedesign.manila).
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