Like a story springing to life, AlBarakah, the new premier name in genuine halal cuisine in the nation, was recently inaugurated in the Philippines with a captivating Arabian Nights-themed gala at Crowne Plaza in Ortigas Center. Titled “An Arabian Nights Feast,” the extravagant occasion saw attendees dressed in their finest traditional Muslim garments as they enjoyed AlBarakah’s exceptional offerings.
The highlight of the culinary offerings was AlBarakah’s top-quality shredded corned beef and minced hash corned beef, with their rich tastes enhanced by the company’s protein bites and delicious coffee selections like 3-in-1 brown coffee and white coffee. Naturally, every dish was certified halal, which signifies “permissible” according to Islamic principles, ensuring that all Muslims present could indulge without concern.
AlBarakah CEO Ameerah Tamundong shared her personal experiences regarding the difficulties of sourcing halal ingredients and foods in the Philippines. “My fellow Muslims and I often faced challenges in adhering to our dietary beliefs,” she noted. “We aimed to eliminate this issue for all our fellow Muslims by providing a readily accessible source for delicious and nutritious halal products.”
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Nonetheless, Tamundong foresees AlBarakah emerging as a leading food brand for all Filipinos. Accordingly, AlBarakah is broadening its outreach to engage consumers outside the Pinoy Muslim communities.
“Delicious food serves as one of the universal languages of the Pinoy experience,” remarked Tamundong. “At AlBarakah, we are committed first and foremost to crafting excellent food. Beyond catering to the satisfaction of my fellow Muslims, we also aspire to present fresh and flavorful alternatives to Pinoy food enthusiasts seeking delightful meals.”
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A significant achievement was seemingly realized when AlBarakah’s products became a sensation at the Arabian Nights Feast. Beyond fostering goodwill among guests from various backgrounds, AlBarakah aims to facilitate the process for all Filipinos to discover—and relish—the essence of authentic halal.
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