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As it broadens its presence in the physical realm, prominent supermarket chain Puregold Price Club, Inc. is also making headlines in the metaverse, captivating new customers in an enjoyable and beneficial manner through its dedicated game on Roblox.
The Roblox game “Puregold World” is a vibrant virtual metropolis where an entirely new generation of shoppers can undertake challenges and earn various rewards. It’s a groundbreaking approach to retail engagement that’s likely to resonate with the digitally-savvy audience.
“Puregold appreciates environments where young Filipinos spend their leisure time and ignite their creativity. This is the reason we introduced the brand to Roblox. It’s a transformative way for us to make grocery shopping educational and entertaining,” stated Puregold President Vincent Co.
Unveiled in June 2023, Puregold World currently boasts over 1,000 active monthly participants, with session durations averaging eight minutes each this year, representing a 17.65% increase compared to last year.
It has garnered an overwhelmingly positive reaction from users, achieving an all-time player satisfaction rating of 97%. Its Roblox page has surpassed 73,000 visits.
Within the virtual metropolis, users can personalize their avatars, interact with fellow players, and engage in a variety of activities. They can also participate in branded mini-games and contests, linking customers to cherished consumer brands in a novel manner, and vice versa.
“In Puregold World, we are also capable of developing unique and engaging methods for brands to connect with new audiences, marking a distinct departure from conventional advertising. Customers and gamers, on the other hand, gain opportunities to earn rewards, resulting in a mutually beneficial experience,” remarked Mr. Co.
The virtual metropolis has progressed over the past three years, with Puregold continuously refining the platform’s aesthetics, enhancing its playability, and updating its features and content to entice and retain players.
By merging its digital and physical customer interactions, Puregold also provides Roblox hubs at select locations, allowing children, their parents, and the young-at-heart to experience Puregold World in real life and win prizes.
By gamifying the shopping journey, Puregold is positioning itself ahead for the future of retail: digital, rewarding, and enjoyable.
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