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If your version of self-care encompasses meandering through perfectly arranged aisles, unearthing new pantry champions, and snagging extraordinary bargains — me too. And you’re fortunate, as Landers Superstore has just unveiled something significant: its very own exclusive label brand, Selection by Landers, which looks impressive on your shelf and on your bill.
On July 9, 2025, at the newly opened Landers Superstore Vermosa, the launch event combined familiar personalities, fabulous discoveries, and food (plenty of it). The slogan? Premium Quality at Prices You’ll Adore. And after experiencing the event firsthand, we completely understand the buzz.
From the Stage to the Shelves
The occasion commenced with an electrifying performance from Rita Daniela, establishing the atmosphere for an afternoon filled with enthusiasm and enhanced shopping vibes. The launch was hosted by lifestyle influencer Suzy Entrata-Abrera, who greeted media friends, Landers members, and VIP guests to witness this exciting new chapter in the Landers tale.
“If you’re similar to me — a proud, practical homemaker who relishes discovering exceptional items — you’re going to fall head over heels for what Landers is showcasing today,” Suzy remarked.
So What Is “Selection” by Landers?
Selection by Landers is a carefully curated assortment of everyday necessities — from essential pantry goods to home essentials — crafted solely for Landers members. Each product is created in collaboration with top-tier manufacturers and thoroughly evaluated by the Landers team. Imagine sauces, snacks, cleaning supplies, paper goods, and beyond — created to provide you with quality without the burden of overindulgence.
“We aimed to offer our members the quality they already cherish — but at more affordable rates,” stated Bill Cummings, Deputy CEO of Landers Superstore. “Selection by Landers is our commitment that value does not equate to compromising quality. We believe you can revel in both worlds — premium excellence and unmatched prices.”
Absolutely, you heard it correctly. No compromises, no frills — just genuine, dependable selections that are enjoyable to shop for and even better to utilize.
The Official Unveiling
Following a 30-second video teaser of what was ahead, the curtain officially rose — literally — with a ceremonial ribbon-cutting conducted by Bill Cummings, Deputy CEO; Jennyfer Anne De Guzman, Buying Division Head; Kenneth Ocampo, VP Marketing and Membership, along with celebrity guests Karla Estrada, Aubrey Miles, and Troy Montero. (Indeed, even their shopping carts were illuminated.)
The atmosphere? Cheerful, organized frenzy — the delightful kind — where guests hurried to the curated aisles for a closer inspection (and some tastings, of course).
Aisle Aspirations, Activated
The store walk-through, led by Landers’ distinguished Buying Heads, provided attendees with exclusive insights into what sets the Selection line apart. From the quality control measures to unique formulations and eco-friendly packaging, it was evident: this isn’t merely any store-brand lineup — it’s a Landers-level experience.
And indeed, we noticed numerous Instagram-worthy displays and influencer moments, including Reels and stories under the official hashtag.
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#SelectionByLanders.
Content producer Elle Mendoza articulated it best: “Just received an initial glimpse at Selection by Landers and amazing.”
Agreed, Elle. Agreed.
A Collection Designed for You
A prominent takeaway from the occasion was that Selection by Landers is crafted for Landers members. It’s exclusive, purposeful, and proudly local in its understanding of Filipino households’ needs.
“We’ve affixed our names to these items because we value quality above all,” Mr. Cummings asserted. “You won’t locate these items anywhere else.”
ABUNDANCE to Admire
Featuring performances, celebrity appearances, exclusive tours, and a brand-new collection to adore, the Selection by Landers launch was a complete retail revitalization. And fear not — this is merely the start. Additional products are anticipated to be introduced in the upcoming months. (Our carts are already prepared.)
As Suzy concluded the event: “There’s genuinely ABUNDANCE to uncover, ABUNDANCE to share, ABUNDANCE to savor, and ABUNDANCE TO ADMIRE.”
Selection by Landers is now accessible in all Landers Superstores nationwide and online at www.landers.ph.
Follow @landersph on Instagram and #SelectionByLanders to remain informed about new arrivals and enticing offers.
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