“`html
InLife, the nation’s initial and largest Filipino life insurance firm, has recently introduced Love In Life, a sincere brand manifestation that embodies its unwavering dedication to nurturing Filipinos with genuine love, compassion, and safeguarding.
“Love In Life serves as our heartfelt note to the Filipino populace. It pays homage to those who have relied on the Company through our 115 years within the sector. Life may be challenging, but our affection is tougher. Through Love In Life, we aim to reassure our clients that regardless of the circumstances, we are here for them,” remarked InLife’s Chief Marketing Officer and Chief Bancassurance Officer Gae L. Martinez.
A love anchored in Filipino ideals
Filipinos are recognized for showcasing love through quiet resilience and steadfast support, particularly during tough moments. Filipino families are particularly special for their profound, intergenerational ties and a lively bayanihan spirit. Being a firm deeply established in these principles, InLife has always represented more than merely insurance. For over a century, InLife has been a reliable ally for generations of Filipinos, offering security, consistency, and tranquility amid life’s unpredictability.
“Love In Life is a profound reminder that genuine, lasting affection is founded upon protection, assurance, and tranquility. InLife conveys this sentiment with the warmth and authenticity of a love letter, signed with significance: Love, InLife,” Ms. Martinez explained.
Promoting financial autonomy
Understanding that many Filipinos are reluctant to engage in discussions about finances even while doing well, Love In Life encourages frank dialogues aimed at financial safety. It redefines love as both a sentiment and an action: confronting monetary anxieties, breaking generational traumas and cycles such as belonging to the Sandwich Generation, facing personal fears, and chasing aspirations. Throughout it all, InLife pledges to always be present.
These sentiments are vividly expressed in the catchy Love In Life jingle that celebrates unwavering love in its diverse forms: from parents who love their children unconditionally to Overseas Filipino Workers who bear years of separation to provide for their families: “Happy life, Good life Here you belong, Sure kang maaalagaan. Kasama mo, kakampi mo, kakalinga sa’yo. Love ko sayo’y buong-buo” to young Filipinos breaking the cycle of financial reliance through astute planning: “Whatever and wherever and whenever you want, ‘Wag kakabahan, ako’y nandito lang; Sasamahan sa tawanan, sayawan kantahan, Love ko sa’yo’y buong-buo” to elders who safeguard their legacies: “Kami ang bahala sayo, Ikaw at ikaw, Aalagaan ko; Araw-araw, Gabi-gabi, Forever, Iingatan at sasamahan ka.”
More than simply a brand message and representation, InLife’s Love in Life is an invitation for each Filipino to ponder what it genuinely signifies to love and to take significant actions to safeguard those who mean the most to them.
Discover more about how InLife can assist you in constructing the foundations of authentic love through financial security and protection by visiting https://www.inlife.com.ph/.
Spotlight is BusinessWorld’s sponsored segment that enables advertisers to enhance their brand and connect with BusinessWorld’s audience by sharing their narratives on the BusinessWorld Web site. For additional information, reach out via email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to receive further updates and subscribe to BusinessWorld’s publications for exclusive content through www.bworld-x.com.
Source link
“`
