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SM Supermalls’ “SM 100 Days of Joy” initiative secured Silver for Marketing Excellence in the Community segment at the International Council of Shopping Centers (ICSC) MAXI Awards held in Las Vegas, Nevada on May 18, 2025.
The MAXI Awards celebrate inventive events, programs, and technologies that enhance value within the marketplaces sector. The categories of awards are structured to honor the industry’s progression while acknowledging creativity and innovation.
“These accolades are achievements for every Filipino shopper, partner, and community we support,” stated Steven T. Tan, President of SM Supermalls. “Being recognized by the ICSC is a modest affirmation and a tribute to the dedication of our SM family. The awards are esteemed, but the pivotal question we consider each day is — are we making our customers joyful? That’s our genuine reward.”
For business associates and stakeholders, these honors highlight SM Supermalls’ unwavering commitment to showcasing strong commercial performance and a comprehensive retail strategy that integrates innovation, sustainability, and community impact. As a retail pioneer with a passion for service and a vision that spans borders, SM Supermalls illustrates that the essence of a brand is found in how it serves, elevates, and inspires its communities.
Footnote: SM China also emerged triumphantly, earning a Silver Award for Marketing Excellence, Integrated, with its SM Tianjin Anime Party — emphasizing the SM Group’s regional and international reach.
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