From May 30 to June 1, 2025, the Megatrade Hall at SM Megamall will evolve into an energetic exhibition of Filipino culture, creativity, and cuisine with the debut of the eagerly awaited 2025 Food Festival, a joint celebration by the Department of Trade and Industry (DTI) and SM Supermalls, supporting the nation’s flourishing Micro, Small, and Medium Enterprises (MSMEs).
DTI — through the Bureau of Market Development, Promotions (BMDP), the One Town, One Product (OTOP) initiative, the DTI Competitiveness and Innovation Group (CIG), and the DTI Regional Operations Group, with backing from the Tatak Pinoy Strategy Program — will assemble over 200 MSMEs from Luzon, Visayas, and Mindanao for a three-day celebration that merges heritage, ingenuity, and business.
Entry is FREE, and everyone — from gastronomy enthusiasts and travelers to business purchasers and aspiring entrepreneurs — is encouraged to embark on a culinary adventure that is distinctly Filipino in every taste. SM Supermalls takes pride in collaborating with DTI for this significant venture that highlights the best offerings from Filipino MSMEs. As a dedicated advocate for local businesses, SM consistently provides avenues for MSMEs to flourish, expand, and connect with new markets.
Attendees can explore a carefully curated selection of heritage-inspired meals, innovative food products, and regional specialties — including culinary treasures from Iloilo City’s United Nations Educational, Scientific and Cultural Organization (UNESCO)-recognized gastronomy and unique items highlighted in the Kayumanggi Philippine heritage recipe anthology. Participants will also preview the digital evolution of food enterprises with technology-driven solutions aimed at enhancing MSME competitiveness.
Whether you’re on the hunt for your next culinary discovery, potential suppliers, or a spark of inspiration, the 2025 Food Festival is your ultimate venue for everything delicious and uniquely Filipino.
Mark the dates! May 30 to June 1, 2025 at Megatrade Hall 1-3, 5th Level, Mega B, SM Megamall.
Entry is complimentary! Let’s relish the future of Filipino cuisine — steeped in heritage, driven by innovation.
About SM Supermalls
SM Supermalls, owned by SM Prime Holdings, stands as the premier mall developer and operator in the Philippines. As a fervent supporter of MSMEs, SM Supermalls is committed to aiding Filipino entrepreneurs in their journeys to success. Join our bustling marketplace at over 80 malls nationwide. Visit https://msme.smsupermalls.com/ to download your MSME application or reach out to us at customercare@smsupermalls.com with your most innovative product and desired location. Take advantage of this opportunity to expand your business with SM Supermalls today!
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