DigiPlus Interactive, in collaboration with the globally esteemed branding expert Landor, clinched four accolades at the Transform Awards Asia 2024, which took place in Singapore on November 18.
DigiPlus received Silver for ‘Best Brand Evolution (Corporate)’, Silver for ‘Best Use of Visual Property’, Bronze for ‘Best Use of Typography’, and Bronze for ‘Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning.’
The accolades highlight the influence of DigiPlus’ strategic rebranding and provided an excellent platform to showcase its remarkable journey from traditional leisure and resort management to its current status as a digital entertainment leader. This evolution embodies the essence of its slogan: “Multiply the Fun.” By adopting technology and innovation, DigiPlus has redefined its services, offering outstanding entertainment experiences across its primary platforms, including BingoPlus, ArenaPlus, GameZone, and its revamped selection of traditional Filipino carnival games.
“The DigiPlus rebranding was more than merely a visual refresh — it was a strategic shift in our identity and future direction,” stated Celeste Jovenir, Vice President for Investor Relations, Corporate Communications, and Sustainability. “From redefining our mission and values to enhancing our visual identity, every facet of our rebrand was crafted to represent our progression as a forward-thinking tech firm. Achieving success at the Transform Awards Asia is a significant milestone for us, as it acknowledges the substantial effort and resources we invested in this journey.”
Organized by Transform Magazine, the Transform Awards Asia is a renowned annual event that honors excellence in rebranding and brand strategy throughout the Asia-Pacific region.
Winning these awards underscores DigiPlus’ exceptional achievement as one of the few Filipino enterprises to earn such recognition on a global platform.
This acknowledgment arrives at a crucial time for DigiPlus as it continues to expand its operations as a vibrant, future-oriented digital entertainment enterprise.
The fresh brand identity, developed in partnership with Landor, embodies DigiPlus’ core principles of fairness, transparency, integrity, innovation, teamwork, and accountability. It also signals the company’s ambition to lead in the digital entertainment arena while remaining faithful to its Filipino heritage.
DigiPlus’ evolution included re-envisioning its visual representation to resonate with a tech-savvy, contemporary audience.
The brand’s lively colors, engaging typography, and streamlined design showcase the vibrancy and inclusivity of its offerings.
This careful integration of visual components played a significant role in the company’s recognition at the Transform Awards Asia.
With these victories, DigiPlus reaffirms its dedication to amplifying entertainment and addressing the changing needs of players in a rapidly evolving digital environment.
About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. has been a pioneer in digital entertainment in the Philippines. It has launched leading platforms BingoPlus and ArenaPlus, which are well-regarded for their immersive experiences in interactive gaming and sports entertainment. DigiPlus also runs PeryaGame, Tongits+, and GameZone, with more offerings on the horizon. For further details, visit www.digiplus.com.ph.
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