DigiPlus Interactive, in collaboration with the globally-recognized branding expert Landor, received four accolades at the Transform Awards Asia 2024, which took place in Singapore on November 18.
DigiPlus earned Silver for ‘Best Brand Evolution (Corporate)’, Silver for ‘Best Use of Visual Property’, Bronze for ‘Best Use of Typography’, and Bronze for ‘Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning.’
The accolades highlight the influence of DigiPlus’ strategic rebranding and also offered an excellent platform to showcase its remarkable transition from conventional leisure and resort operations to its current status as a digital entertainment titan. This metamorphosis encapsulates the essence of its slogan: “Multiply the Fun.” By adopting technology and creativity, DigiPlus has reimagined its services, providing outstanding entertainment experiences across its key platforms, which include BingoPlus, ArenaPlus, GameZone, and a revitalized assortment of traditional Filipino carnival games.
“The DigiPlus rebranding was not merely a visual transformation — it was a strategic shift in our identity and our direction,” stated Celeste Jovenir, Vice-President for Investor Relations, Corporate Communications, and Sustainability. “From redefining our mission and values to updating our visual aesthetic, every element of our rebranding was intended to mirror our growth as an innovative tech-driven company. Achieving recognition at the Transform Awards Asia marks a significant milestone for us, as it acknowledges the tremendous dedication and resources we invested in this endeavor.”
Hosted by Transform Magazine, the Transform Awards Asia is a renowned annual event that honors excellence in rebranding and brand strategy throughout the Asia-Pacific domain.
Securing these awards underscores DigiPlus’ distinctive accomplishment as one of the rare Filipino firms to achieve such recognition on a worldwide platform.
This acknowledgment arrives at a crucial time for DigiPlus as it continues to expand its operations as a vibrant, future-oriented digital entertainment entity.
The new brand persona, developed in partnership with Landor, embodies DigiPlus’ fundamental values of fairness, transparency, integrity, innovation, teamwork, and accountability. It also announces the company’s aspiration to excel in the digital entertainment arena while remaining rooted in its Filipino heritage.
DigiPlus’ transformation necessitated a reimagining of its visual identity to appeal to a tech-savvy, contemporary audience.
The brand’s dynamic hues, engaging typography, and refined design mirror the vitality and inclusiveness of its offerings.
This careful amalgamation of visual aspects played a crucial role in the company’s recognition at the Transform Awards Asia.
With these victories, DigiPlus reiterates its pledge to multiply the fun and address the changing needs of players in an ever-evolving digital environment.
About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. was a trailblazer in digital entertainment in the Philippines. It launched leading platforms BingoPlus and ArenaPlus, renowned for their captivating experiences in interactive gaming and sports entertainment. DigiPlus also manages PeryaGame, Tongits+, and GameZone, with more innovations on the horizon. For further details, visit www.digiplus.com.ph.
Spotlight is BusinessWorld’s sponsored segment designed to enable advertisers to enhance their brand presence and engage with BusinessWorld’s audience by sharing their narratives on the BusinessWorld website. For additional information, please send an email to online@bworldonline.com.
Connect with us on Viber at https://bit.ly/3hv6bLA for more updates and subscribe to BusinessWorld’s publications for exclusive content via www.bworld-x.com.
