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By Melody Samaniego
A Fresh Era for Cold Storage Seafood
Some enterprises provide products. Others foster connections. Then there are families such as the Quas, who somehow transform the straightforward action of purchasing seafood into a warm, appreciative, and inclusive experience.
For almost three decades, Cold Storage Seafood has represented reliability, freshness, and understated excellence. What started as a family’s commitment to quality and genuine effort has evolved into one of the most esteemed names in the country’s seafood sector — now boasting nearly 200 locations, yet still operated with the same personal approach that has made customers feel at home since inception.
At a recent afternoon celebration, the brand commemorated yet another achievement — the introduction of the Cold Storage Seafood Membership Card, a heartfelt initiative to honor loyalty and strengthen the connection between the company and its patrons. The occasion, as anyone familiar with the Quas would anticipate, was warm, inviting, and tastefully discreet. Attendees were welcomed with smiles, considerate touches, and a banquet of signature seafood delights — the type of meal that conveys more gratitude than any speech could ever express.
Marco Qua, President of Cold Storage Seafood, spoke with subdued pride as he unveiled the initiative. “This is not merely a card,” he stated. “It is our way of expressing gratitude and providing our customers with more reasons to delight in shopping with us.”
The membership, designed as a symbol of appreciation, comes with considerate advantages: a complimentary welcome sushi platter upon sign-up, a birthday surprise during one’s birth month, a 10% reduction on purchases, and access to exclusive promotions, events, and even a priority lane for holiday orders. For frequent shoppers, it’s more than mere convenience — it’s about connection.
In his address, Marco disclosed an additional surprise: members will soon have the opportunity to win an all-expenses-covered trip to Japan, the global epicenter of sushi and high-quality seafood. It’s an exhilarating gesture, but also symbolic — a declaration that Cold Storage will always aim to bring the best of the ocean closer to Filipino households.
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The occasion also showcased the upcoming generation of the family. Megan Qua, Marco’s young niece, enchanted the attendees as she took to the stage — confident, articulate, and unmistakably a Qua. Observing her speak, one could easily envision the same quiet discipline and authentic warmth that established the business now flowing through another generation.
And perhaps that’s what distinguishes Cold Storage Seafood. Beyond the freshness of its catch, beyond the shining displays of Wilson and Banawe, lies a heritage of care. A family who is present — in person, in service, and in authenticity. Their customers don’t merely shop; they belong.
Ultimately, the Cold Storage Membership Card is more than a loyalty initiative. It reflects the company’s lasting philosophy — that successful business is, at its essence, about relationships. About appreciation that is felt, not proclaimed. About nourishment that nurtures both body and spirit.
With affection, loyalty, and the ocean — Cold Storage continues to remind us that the finest treasures in life are crafted not in haste, but with care.
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