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The chief officer of Yahoo has raised concerns regarding the surge of artificial intelligence, cautioning that AI’s utilization of copyrighted material could devastate publishers unless technology firms alter their direction.
Jim Lanzone, who oversees the American online publishing behemoth, mentioned that Yahoo was among the most extensively “stolen” sources of content employed to train AI systems. He condemned the manner in which AI frameworks extract articles without authorization, merely to repackage them for users without attributing to the original source.
“In contrast to search, where the business model was a recognized agreement – the engine compiles and then directs traffic downstream to the publisher – the AI model appropriates content without approval. It’s akin to relinquishing your future viability,” Lanzone informed reporters.
AI enterprises depend on enormous amounts of data, encompassing books, images, and journalism, much of which is safeguarded by copyright. Media organizations argue this amounts to an unauthorized appropriation of their work that jeopardizes their earnings. Multiple lawsuits are currently in progress, including a high-profile case by The New York Times versus OpenAI.
Some companies, including Reddit and Rupert Murdoch’s NewsCorp, have entered into licensing agreements with AI creators. However, Lanzone indicated that these arrangements were more about damage mitigation than authentic collaboration: “The primary option for any publisher would have been for their content not to be utilized in the first place.”
Yahoo, which continues to be one of the top five most-visited websites globally, acquires stories from agencies like Reuters and AP alongside its own journalism. Its model relies significantly on advertising revenue fueled by traffic – which Lanzone stated is being diminished by AI “short-circuiting” the connection between readers and publishers.
Since being privatized by Apollo Global Management in a $5bn deal in 2021, Yahoo has sought to bolster its role as a prominent aggregator and content provider. Lanzone, who previously led Tinder and CBS Interactive, affirmed that the company would continue to be “pro-publisher and pro-open web.”
The Yahoo leader also suggested that the company is gearing up to reveal its own vision for the future of online search. “We’ll persist in highlighting the necessity for sustainable traffic for the open web,” he stated. “Yahoo has always been centered on collaborations with publishers. Our future hinges on theirs.”
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