Quezon City, are you prepared? From June 18 to 24, the VIYLine MSME Caravan is making its next significant visit at SM City Fairview, uniting some of the most thrilling local brands in a vibrant commemoration of Filipino entrepreneurship, inventiveness, and determination.
Following the achievements of its previous stops at SM City Dasmariñas, SM City Bacoor, SM City San Pablo, SM City Santa Rosa, and SM City Calamba, the VIYLine MSME Caravan has been capturing hearts — and carts — nationwide. With every stop, the initiative continues to highlight micro, small, and medium enterprises (MSMEs) that exemplify the finest in local creativity and style.
Arranged by VIYline Group of Companies in collaboration with SM Supermalls, this eagerly awaited caravan offers MSMEs a platform to display their proudly Pinoy products — ranging from beauty and skincare essentials, nutritious snacks, fashion and lifestyle items, to delightful home treasures.
More than merely a shopping hub, the VIYline MSME Caravan serves as a venue for exploration: discovering new favorites, small business narratives, and witnessing the Filipino aspiration in action. Featuring interactive booths, unique offers, and thrilling surprises, this is the ideal location to support local initiatives and shop with intent.

“SM continues to be dedicated to assisting Filipino MSMEs to flourish by providing them significant opportunities to thrive in high-traffic locations,” stated SM Supermalls Executive Vice-President for Marketing Jonjon San Agustin. “Through our partnership with VIYline, we persist in establishing environments where small businesses can excel and expand.”
So if you’re eager to discover new offerings, connect with local entrepreneurs, and celebrate Filipino artistry, be sure to visit the VIYline MSME Caravan at SM City Fairview from June 18 to 24.

Support local. Ignite change. Be part of the VIYline MSME Caravan movement.
About SM Supermalls MSMEs
SM Supermalls, managed by SM Prime Holdings, stands as the foremost mall developer and operator in the Philippines. As a staunch supporter of MSMEs, SM Supermalls is committed to facilitating the success of Filipino entrepreneurs. Join our flourishing marketplace spanning over 80 malls nationwide. Visit msme.smsupermalls.com to download your MSME application or contact us at customercare@smsupermalls.com with your most innovative product ideas and preferred locations. Don’t miss this chance to advance your business with SM Supermalls today!
Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld website. For additional information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to receive more updates and subscribe to BusinessWorld’s titles while gaining exclusive content through www.bworld-x.com.
