“`html
As the Chinese saying goes, “The prime moment to plant a tree was twenty years ago. The next best moment is now.”
This insight forms the foundation of Villar Land Holding Corp.’s enduring strategy—acquiring neglected and frequently underrated idle land prior to demand surging, orchestrating a combination of phased developments to guarantee early earnings and continuous revenues, financing expansion judiciously, and ultimately delivering tangible benefits for its stakeholders.
Targeted acquisitions
Through decades of targeted acquisitions, publicly listed Villar Land has established a robust landbank—its prized asset being Villar City, a 3,500-hectare estate spanning southern Metro Manila and Cavite. Significant infrastructure projects—from the Laguna Expressway and C-5 South Link to the proposed LRT and commuter-rail expansions—have transformed these previously peripheral areas into tomorrow’s commuter routes.
Gains in connectivity have consequently accelerated pre-selling of residential communities within Villar City, triggered inquiries for commercial leasing, and sparked early demand for mixed-use projects. By securing these prime locations decades earlier, Villar Land now enjoys an advantage in a growth corridor that has started benefiting from increasing land values, diminishing developable land in the metro, and a consistent influx of residents and businesses.
Commercial properties
The rising significance of Villar City is suitably mirrored in its commercial lot pricing, a dependable indicator of land values.
Currently, Villar City’s commercial lots remain competitive compared to those in the more established neighboring areas. For example, commercial lot rates within Villar City’s Innovation District commence at P345,000 per sqm, below Filinvest City’s prices ranging from P396,000 per sqm to P592,000 per sqm. Commercial lot prices in Ayala Land’s Cerca Alabang, on the other hand, stood at P420,000 per sqm. These comparable figures reinforce Villar Land’s fair-value adjustments, reflecting actual transaction rates in the market.
It is noteworthy that Villar City is still an emerging hub for economic, lifestyle, cultural, and recreational activities. This leaves potential for capital appreciation given the ongoing and upcoming developments that will enhance connectivity, introduce new commercial hubs and lifestyle centers, and attract institutional-grade tenants—converting underutilized spaces into vibrant mixed-use districts and unlocking further benefits for initial investors.
For example, infrastructure improvements—such as Villar Avenue, which acts as the primary thoroughfare connecting all districts in Villar City, the Muntinlupa-Cavite Expressway (MCX), and forthcoming projects like an integrated LRT system and Bus Rapid Transit network—are all set to enhance connectivity and convenience.
Villar Land has also announced, launched, and inaugurated landmark projects since the official debut of this megacity in 2023.
Among them is the 118-ha mixed-use estate known as Forresta and the Forresta Cafe, which opened in early 2024. Upcoming ventures—such as The Stadium at Villar City, an 18-hole championship golf course designed in partnership with Curley-Wagner Golf Design, and strategic alliances like the University of the Philippines-Dasmariñas campus—illustrate the megacity’s commitment to enhancing its status as a hub for sports, education, leisure, and investment. Events like fun runs, car-free Sundays, and bike paths further indicate Villar City’s initiative for healthier, more interconnected communities.
For both home seekers and investors, Villar Land distinctly provides scale, optimal timing, and proven execution. And with Villar City, it is primed to maximize its landbank to forge new prime growth corridors that can drive progress and yield real and lasting value.
Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their narratives on the BusinessWorld Web site. For additional information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to receive more updates and subscribe to BusinessWorld’s titles for exclusive content through www.bworld-x.com.
Source link
“`
