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Steak ’n Shake is creating history as the first significant eatery to form a Strategic Bitcoin Reserve.
All transactions received in Bitcoin will now contribute to their Strategic Bitcoin Reserve (SBR), signifying an exciting and substantial advance into bitcoin integration for the fast-food establishment.
As part of the program, the organization will donate 210 sats from each Bitcoin Meal sold to the Open Sats Initiative, Inc. over the subsequent 12 months.
Patrons who buy and register their Bitcoin Steakburger via the Fold App will also receive $5 in complimentary Bitcoin, with guidance included on their receipts.
This action follows a robust quarter, with same-store sales climbing 15% — surpassing all rivals — showcasing the rising influence of cryptocurrency involvement on the restaurant’s financial results.
Steak ‘n Shake collaborates with Fold
Earlier today, the company and Fold Holdings introduced a limited-time offer at over 1,200 Steak ’n Shake locations, enabling customers to earn $5 in bitcoin with their Bitcoin Meal or Bitcoin Steakburger.
Diners merely upload their receipt to bitcoinmealdeal.com, redeem a code through the Fold app, and promptly receive their reward.
The promotion signifies the first U.S. restaurant menu item linked to bitcoin rewards, with the Bitcoin logo even imprinted on the burger bun as a gesture towards mainstream acceptance.
The initiative aligns with the 17th anniversary of the Bitcoin white paper and builds on Steak ’n Shake’s previous acceptance of Lightning Network payments.
Fold, which possesses approximately 1,500 BTC, continues enhancing its bitcoin rewards framework.
Bitcoin enhancing transaction speed
At the Bitcoin 2025 Conference, Steak ‘n Shake executive Dan Edwards emphasized the company’s worldwide acceptance of Bitcoin payments through the Lightning Network.
He indicated that Bitcoin transactions quickly surpassed expectations, with one in every 500 global Bitcoin transactions happening at Steak ‘n Shake on launch day.
Edwards mentioned that accepting Bitcoin lowered processing costs by 50%, benefiting both the business and patrons.
He asserted that the initiative was a true payment advancement, not merely a promotional gimmick, and reported that customer behavior had positively shifted since its implementation.
Steak ‘n Shake noted that consumer behavior has already changed. “We’ve observed a consistent increase since incorporating Bitcoin,” Edwards remarked.
Edwards also hinted at the company’s future endeavors, requesting additional technical talent. “We’re not finished. We’re investing in cyber chefs, autonomous driving, AI technology — and we need engineers to assist us in building it.”
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