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Turkish ride‑hailing company Marti revealed its intention to allocate 20% of its unutilized cash into cryptocurrency assets. Per the organization, Bitcoin will be the inaugural test asset. Subsequently, Marti aims to elevate that portion to 50%.
This decision arises amidst Turkey’s struggle with annual inflation rates hovering around 40–50%, which diminishes the purchasing power of lira‑based money. Marti’s CEO, Oguz Oktem, indicated that maintaining a segment of its reserves in cryptocurrency could help safeguard against fiat currency vulnerabilities.
The firm emphasized that its regular operations would remain unaffected, ensuring that only surplus finances will support this new initiative.
Image: Marti
Marti Embraces Cryptocurrency
As per reports, all digital assets will be managed by a regulated custodian ensuring institutional‑level compliance. Oktem mentioned that assets will be held long-term and that Marti intends to gradually incorporate Solana and Ethereum into its portfolio.
Martı olarak nakit rezervlerimizin %20’sini dijital kripto varlıklara yatırma kararı aldık. İlk adımda Bitcoin ile başlıyoruz.
Dijital varlıkları uzun vadeli bir değer saklama aracı olarak görüyoruz. Şirket operasyonlarımızda kullanmadığımız nakitimizin, farklı piyasa…
— Oğuz Alper Öktem (@OguzAlperOktem) July 29, 2025
This strategy mirrors actions taken by major entities like Strategy, which possesses over $10 billion in Bitcoin, and ZOOZ, with approximately $180 million invested in BTC.
However, Marti stands as the inaugural mobility services provider from Turkey to adopt such a strategy, indicating that other corporations in emerging markets might replicate its approach.
Riders And Drivers Reach New Milestones
Marti’s most recent financial report indicates it has surpassed multiple 2025 objectives well ahead of timeline. By June, the company boasted over 2 million riders and upwards of 300,000 drivers utilizing its platform.
This reflects an 8% increase in drivers and a 13% uptick in rider sign-ups since March. To date, Marti users have completed over 35 million rides.
Oktem remarked that these achievements instill confidence in the organization to implement long‑term hedging strategies without detracting from growth initiatives.
Going Public
Marti was publicly listed on the New York Stock Exchange in July 2023, marking the inaugural US listing for a Turkish micro‑mobility entity.
Traders seemed divided between enthusiasm for digital asset diversification and apprehension regarding cryptocurrency’s infamous volatility. The rapid reversal highlights how even discerning investors can become uneasy when a non-financial entity engages in new risk ventures.
Regulatory Protections And Reporting Complexities
According to Marti, utilizing a regulated custodian should reduce vulnerability to hacking incidents and regulatory complications. Nevertheless, under standard accounting practices, a decline in Bitcoin’s market valuation could lead to impairment charges.
Such write‑downs could adversely impact Marti’s earnings disclosures, possibly causing earnings fluctuations that cautious shareholders might resist. The company asserts it will provide updates on its cryptocurrency reserve strategy in forthcoming filings.
Expansion And Future Aspirations
Marti currently operates in key Turkish cities—Ankara, Istanbul, Antalya, and Izmir—utilizing a fleet of e‑mopeds, e‑scooters, and e‑bikes managed via its application.
Plans are underway to launch services in Konya, Kayseri, Kocaeli, Bursa, Mersin, and Adana by the year’s end.
Featured image from Marti, chart from TradingView
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