{"id":7049,"date":"2025-01-07T08:15:48","date_gmt":"2025-01-07T07:15:48","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=7049"},"modified":"2025-01-07T08:15:48","modified_gmt":"2025-01-07T07:15:48","slug":"global-marketing-innovators-gather-in-manila-for-the-4th-world-marketing-forum-and-53rd-national-marketing-conference","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/01\/07\/global-marketing-innovators-gather-in-manila-for-the-4th-world-marketing-forum-and-53rd-national-marketing-conference\/","title":{"rendered":"Global Marketing Innovators Gather in Manila for the 4th World Marketing Forum and 53rd National Marketing Conference"},"content":{"rendered":"<p><\/p>\n<p><span style=\"font-weight: 400\">Global marketing pioneers, trailblazers, and experts convened in Manila for the 4<sup>th<\/sup> World Marketing Forum and the 53<sup>rd<\/sup> National Marketing Conference, organized by the <\/span><a href=\"https:\/\/philippinemarketing.org\/\"><span style=\"font-weight: 400\">Philippine Marketing Association<\/span><\/a><span style=\"font-weight: 400\"> (PMA) in partnership with the Asia Marketing Federation (AMF). Taking place from Nov. 5 to 8, this four-day gathering focused on vital issues influencing the future of marketing, such as artificial intelligence, sustainability, and strategies for engaging with next-generation consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Welcoming approximately 2,000 attendees, the event assembled delegates from 19 nations, including Japan, Thailand, Indonesia, and Bangladesh. It showcased Manila\u2019s significance as a center for regional thought leadership in marketing and highlighted the importance of collaboration in tackling global and regional issues.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The summit commenced with a special Ambassador\u2019s Night at Casa Buenas, Newport World Resorts, where PMA President Kathy Mercado greeted international delegates and set the tone for conversations about marketing\u2019s evolving influence on driving economic development and innovation throughout Asia. The evening established a foundation for the insights and networking opportunities that would transpire in the upcoming three days.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On Nov. 6, the World Marketing Forum took the spotlight at the Newport Performing Arts Theater, captivating attendees with a Star Wars-themed presentation. The forum featured global marketing icons, including Philip Kotler, who connected virtually to discuss resilience and adaptation strategies in a fast-evolving business landscape. AMF Founder Hermawan Kartajaya offered perspectives on emerging trends, while speakers from PwC, Nielsen, and StoryIQ examined the transformative potential of artificial intelligence and data-oriented marketing in shaping consumer insights and interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The National Marketing Conference, held on Nov. 7 under the theme \u201cMarketing Wars 6.0 and Beyond,\u201d spotlighted the challenges present in the contemporary marketing arena. Fine Hygienics CEO James Michael Lafferty emphasized the necessity of fundamental marketing principles, urging marketers to emphasize storytelling and authenticity rather than temporary digital trends. Entrepreneur RJ Ledesma provided insights on fostering resilience in unpredictable markets, while a panel dialogue led by executives from Chowking and CIBO Philippines explored approaches to connect with Gen Z and Gen Alpha consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beyond the conference sessions, the summit also showcased the cultural richness of the Philippines. Delegates participated in a Hop-On-Hop-Off tour of Manila arranged by the Department of Tourism and concluded the day with a gala evening at Goldenberg Mansion. The event included traditional Filipino performances and a tour of Malaca\u00f1an Palace, providing international attendees with a glimpse into the country&#8217;s history and heritage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The summit wrapped up on Nov. 8 with the Asian Marketing Excellence Awards at the Hilton Grand Bar, honoring remarkable accomplishments in marketing throughout the region. Thailand\u2019s Minor Food Group received the Marketing 3.0 Award, while Pyathai-Paolo Group was designated as Marketing Company of the Year. Individual accolades recognized emerging talents and innovators, showcasing the varied contributions shaping the future of marketing across Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-645116 aligncenter\" src=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/01\/DSC05441-3-OL.jpg\" alt=\"\" width=\"1126\" height=\"634\" \/>PMA Director Albet Buddahim highlighted the significance of the summit in tackling the challenges marketers confront today. <\/span><span style=\"font-weight: 400\">\u201cThis event dealt with the wars marketers encounter \u2014 balancing generational transitions, navigating the surge of digital platforms, and determining which battles to emphasize. It equipped participants with tools and insights to adeptly navigate these complexities,\u201d<\/span><span style=\"font-weight: 400\"> he stated.<\/span><\/p>\n<p><span style=\"font-weight: 400\">PMA Executive Vice-President Michelle Ballesteros emphasized the summit\u2019s commitment to sustainability and its importance in promoting responsible marketing. <\/span><span style=\"font-weight: 400\">\u201cThis gathering strengthens our dedication to marketing for good \u2014 advocating for strategies that not only promote business growth but also preserve the planet and enhance lives,\u201d<\/span><span style=\"font-weight: 400\"> she expressed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By addressing the most urgent matters in marketing, the 4<sup>th<\/sup> World Marketing Forum and the 53<sup>rd<\/sup> National Marketing Conference underlined Asia\u2019s increasing influence in shaping the industry\u2019s future. Through participation from marketing leaders, global corporations, and cultural exhibitions, the event emphasized Manila\u2019s essential role as a center for collaboration and innovation, providing actionable insights for marketers navigating swiftly changing dynamics and establishing a standard for industry events throughout the region.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The event is backed by a coalition of allied organizations, such as the Asia Center for Small Business-Philippines (ACSB), Chamber of Real Estate &amp; Builders&#8217; Associations, Inc. (CREBA), Philippine Youth Entrepreneurs Association (PYEA), AI Global Council, The Philippine Chamber of Commerce and Industry-National Capital Region (PCCI-NCR), Global Compact Network Philippines (GCNP), International Council for Small Business (ICSB), Malaysia Chamber of Commerce, Inc. (MCCI), <\/span><span style=\"font-weight: 400\">Hotel and Restaurant Association of the Philippines (HRAP), Philippine Plastics Industry Association, Inc. (PPIAI), and Out-of-Home Advertising Association of the Philippines (OHAAP).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Newport World Resorts serves as the venue partner, while supporting partners include Exlink Management &amp; Marketing Services Corp., AQA Advertising, and Katapult Digital. Additionally, Shoppertainment LIVE, <\/span><a href=\"https:\/\/uniquecornpr.com\/\"><span style=\"font-weight: 400\">Uniquecorn Strategies<\/span><\/a><span style=\"font-weight: 400\"> PR, Philippine Business Coalition for Women Empowerment, and ZOE Broadcasting Network functioned as the PR and communications partners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>Spotlight is BusinessWorld\u2019s sponsored section that enables advertisers to enhance their brand and connect with BusinessWorld\u2019s audience by publishing their narratives on the BusinessWorld website. For further details, please send an email to <a href=\"mailto:online@bworldonline.com\">online@bworldonline.com<\/a>.<\/em><\/p>\n<p><em>Join us on Viber at\u00a0<a href=\"https:\/\/bit.ly\/3hv6bLA\">https:\/\/bit.ly\/3hv6bLA<\/a>\u00a0for more updates, and subscribe to BusinessWorld\u2019s publications for exclusive content via\u00a0<a href=\"https:\/\/bworld-x.com\/\">www.bworld-x.com<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bworldonline.com\/spotlight\/2025\/01\/07\/645115\/global-marketing-leaders-convene-in-manila-for-4th-world-marketing-forum-and-53rd-national-marketing-conference\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global marketing pioneers, trailblazers, and experts convened in Manila for the 4th World Marketing Forum and the 53rd National Marketing Conference, organized by the Philippine Marketing Association (PMA) in partnership with the Asia Marketing Federation (AMF). Taking place from Nov. 5 to 8, this four-day gathering focused on vital issues influencing the future of marketing,<\/p>\n","protected":false},"author":3,"featured_media":7050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[754],"class_list":["post-7049","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy-and-markets","tag-return-a-list-of-comma-separated-tags-from-this-title-global-marketing-leaders-convene-in-manila-for-4th-world-marketing-forum-and-53rd-national-marketing-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Marketing Innovators Gather in Manila for the 4th World Marketing Forum and 53rd National Marketing Conference - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/01\/07\/global-marketing-innovators-gather-in-manila-for-the-4th-world-marketing-forum-and-53rd-national-marketing-conference\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Marketing Innovators Gather in Manila for the 4th World Marketing Forum and 53rd National Marketing Conference - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"Global marketing pioneers, trailblazers, and experts convened in Manila for the 4th World Marketing Forum and the 53rd National Marketing Conference, organized by the Philippine Marketing Association (PMA) in partnership with the Asia Marketing Federation (AMF). 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