{"id":17282,"date":"2025-10-23T20:40:54","date_gmt":"2025-10-23T18:40:54","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=17282"},"modified":"2025-10-23T20:40:54","modified_gmt":"2025-10-23T18:40:54","slug":"cardano-foundation-aims-to-dominate-top-level-domains","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/10\/23\/cardano-foundation-aims-to-dominate-top-level-domains\/","title":{"rendered":"Cardano Foundation Aims to Dominate Top-Level Domains"},"content":{"rendered":"<p> &#8220;`html<br \/>\n<\/p>\n<div>\n<div class=\"trusted-editorial-content trusted-editorial-content--top\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/02\/safe.png\" class=\"trusted-editorial-content__icon\"\/><\/p>\n<div class=\"trusted-editorial-content__text\"><u>Reliable Editorial<\/u> content, evaluated by prominent industry professionals and experienced editors. <a href=\"#\" target=\"_blank\">Advertisement Disclosure<\/a><\/div>\n<\/p><\/div>\n<p>The Cardano Foundation is set to pursue two generic top-level domains\u2014\u201c.ada\u201d and \u201c.cardano\u201d\u2014in the upcoming ICANN application phase, aligning the network\u2019s branding and identity with the fundamental addressing layer of the internet.<\/p>\n<p>In a forum <a href=\"https:\/\/x.com\/Cardano_CF\/status\/1980917231879078235\" target=\"_blank\" rel=\"noopener nofollow\">notification<\/a> dated 21 October 2025, the Foundation expressed its intention to file applications in Q1 2026 and will fully fund the initiative from its resources, bypassing the Cardano Treasury. \u201cThe Cardano Foundation intends to seek the registration of the .ada and .cardano gTLDs,\u201d the post articulates, noting that the plan has been in development since 2023, when ICANN announced a new application phase for gTLDs.<\/p>\n<h2>Cardano Aspires For Its Unique Niche On The Web<\/h2>\n<p>This move would place Cardano among a limited group of blockchain ecosystems that have autonomy over their own top-level namespace rather than depending solely on external registries or Web3-centric naming systems. The Foundation characterizes the applications as both protective and tactical: securing Cardano-oriented string(s) should mitigate the risk of brand misappropriation while establishing an entry point for identity and interoperability functionalities that connect Web2 and Web3.<\/p>\n<p>If granted approval, these domains would operate similarly to any other gTLD, meaning ecosystem members could register second-level names like \u201cvespr.ada\u201d or \u201cnmkr.cardano,\u201d with the registry managed according to guidelines the Foundation states it will publish and report on consistently.<\/p>\n<p>In addition to brand oversight, the Foundation stresses potential product-level integrations. It particularly highlights \u201cstreamlined wallet addresses,\u201d integration with decentralized identity solutions \u201csuch as Veridian,\u201d and even \u201cdomain tokenization\u201d as areas it seeks to investigate.<\/p>\n<p>The post also mentions ongoing discussions \u201cwith Ada Handles and Handshake to explore applications that connect traditional DNS and Cardano.\u201d These instances suggest the registry could act as a foundation for human-readable identifiers that link to blockchain credentials, payment endpoints, or verifiable credentials, all within the governance and security limitations of ICANN\u2019s DNS.<\/p>\n<p>The Foundation reports that a multidisciplinary team has been formulating the plan, including consultations with community specialists and vendor assessments for both the application process and future registry management. Operationally, it proposes a Community Advisory Group to steer policy and development, and commits to \u201cregularly publishing statistics on the gTLDs\u2019 functioning,\u201d in accordance with its existing transparency documents.<\/p>\n<p>It also proposes the possibility that net returns, if any, could be redirected to broader ecosystem initiatives. While the post emphasizes that \u201cthere is no assurance of success,\u201d it contends the risk is warranted by the strategic benefits and the once-in-a-decade nature of ICANN\u2019s application cycles.<\/p>\n<p>From a financial perspective, the Foundation provides an exceptionally detailed cost breakdown. It estimates one-time application fees of approximately $700,000 for the two strings, comprising about $500,000 in ICANN charges and $200,000 for application assistance. It anticipates roughly $350,000 in annual fixed costs to manage the registries, divided between ICANN fees and registry software\/licensing on one end and marketing\/business development\/overhead on the other. Variable expenses, such as per-domain operations, would depend on sales volume and are expected to be balanced by domain income. The post reiterates, \u201cThe Cardano Foundation will cover all expenses directly,\u201d and \u201cwill not request Cardano<a href=\"https:\/\/bitcoinist.com\/cardano-foundation-659-million-treasury\/\" target=\"_blank\" rel=\"noopener \"> Treasury funds<\/a>.\u201d<\/p>\n<p>To surface sentiment and provide a public signal that can be cited in the application documentation, the Foundation has submitted an \u201cInfo Action\u201d for community voting. It urges stake pool operators and DReps to endorse the measure, asserting that visible support can enhance the credibility of a community-focused application in ICANN\u2019s evaluation process. \u201cPlease cast your vote,\u201d the statement encourages, adding that, if the Info Action is approved, the Foundation will move ahead with applications for both strings in Q1 2026.<\/p>\n<p>As is common with most governance-related proposals in Cardano, the initiative has already sparked discussion. In the same forum thread, a community member expressed a \u201cno\u201d vote, citing worries about Foundation governance and the concentration of authority, particularly following the Foundation\u2019s <a href=\"https:\/\/bitcoinist.com\/cardano-hoskinson-whistleblower-allegations\/\" target=\"_blank\" rel=\"noopener \">significant voting in Catalyst Fund 13<\/a>.<\/p>\n<p>The commenter stated: \u201cI opposed this info action,\u201d and reasoned that the \u201cmagnitude of CF\u2019s voting influence\u2026 undermined the tenets of decentralized governance,\u201d suggesting that an independent, community-governed non-profit could serve better as a registrar. While a single post does not represent a comprehensive sample, it reflects the contours of skepticism the Foundation may need to address, which were <a href=\"https:\/\/bitcoinist.com\/hoskinson-goes-nuclear-on-cardano-foundation\/\" target=\"_blank\" rel=\"noopener \">amplified by IOG founder Charles Hoskinson<\/a> previously.<\/p>\n<p>At the time of reporting, ADA traded at $<\/p>\n<figure id=\"attachment_612360\" aria-describedby=\"caption-attachment-612360\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-612360\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?resize=1024%2C473\" alt=\"Cardano price\" width=\"1024\" height=\"473\" srcset=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=3628 3628w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=640 640w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=768 768w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=980 980w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=1536 1536w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=2048 2048w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=750 750w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=1140 1140w, https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/10\/ADAUSDT_2025-10-23_10-01-19.png?w=3000 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><figcaption id=\"caption-attachment-612360\" class=\"wp-caption-text\">ADA trades once again below crucial resistance, 1-week chart | Source: <a href=\"https:\/\/www.tradingview.com\/x\/Qo0JAgwt\/\" target=\"_blank\" rel=\"noopener nofollow\">ADAUSDT on TradingView.com<\/a><\/figcaption><\/figure>\n<p>Featured image created with DALL.E, chart from TradingView.com<\/p>\n<div class=\"trusted-editorial-content trusted-editorial-content--bottom\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/02\/safe.png\" class=\"trusted-editorial-content__icon\"\/><\/p>\n<p><strong>Editorial Process<\/strong> for bitcoinist is centered on delivering comprehensively researched, precise, and impartial content. We maintain stringent sourcing standards, and each page is subjected to thorough scrutiny by our team of leading technology specialists and experienced editors. This approach ensures the integrity, relevance, and value of our content for our audience.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/bitcoinist.com\/cardano-foundation-control-top-level-domains\/\">Source link <\/a><br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;`html Reliable Editorial content, evaluated by prominent industry professionals and experienced editors. Advertisement Disclosure The Cardano Foundation is set to pursue two generic top-level domains\u2014\u201c.ada\u201d and \u201c.cardano\u201d\u2014in the upcoming ICANN application phase, aligning the network\u2019s branding and identity with the fundamental addressing layer of the internet. In a forum notification dated 21 October 2025, the<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-17282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-bitcoin"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardano Foundation Aims to Dominate Top-Level Domains - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/10\/23\/cardano-foundation-aims-to-dominate-top-level-domains\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardano Foundation Aims to Dominate Top-Level Domains - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"&#8220;`html Reliable Editorial content, evaluated by prominent industry professionals and experienced editors. 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