{"id":17159,"date":"2025-10-20T02:23:20","date_gmt":"2025-10-20T00:23:20","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=17159"},"modified":"2025-10-20T02:23:20","modified_gmt":"2025-10-20T00:23:20","slug":"schwab-predicts-90-surge-in-crypto-and-sets-sights-on-2026-bitcoin-trading-launch","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/10\/20\/schwab-predicts-90-surge-in-crypto-and-sets-sights-on-2026-bitcoin-trading-launch\/","title":{"rendered":"&#8220;Schwab Predicts 90% Surge in Crypto and Sets Sights on 2026 Bitcoin Trading Launch&#8221;"},"content":{"rendered":"<p> &#8220;`html<br \/>\n<\/p>\n<div>\n<p class=\"nitro-lazy\">Charles Schwab is experiencing a surge in participation from retail investors in its cryptocurrency offerings.<\/p>\n<p>In a discussion with CNBC, CEO Rick Wurster <a href=\"https:\/\/www.youtube.com\/watch?v=zMO_6cizYzQ\" target=\"_blank\" rel=\"noopener\">stated<\/a> that traffic to Schwab\u2019s crypto platform has escalated by 90% compared to the previous year, indicating robust investor interest in Bitcoin ETFs, Bitcoin futures, and various crypto exchange-traded products.<\/p>\n<p>Clients of Schwab currently possess approximately 20% of all crypto ETPs in the United States. Wurster highlighted that the firm is addressing this interest by offering a diverse range of crypto investment options and educational tools, merging digital access with traditional client assistance through phone calls and branch locations.<\/p>\n<p>Charles Schwab will also introduce spot Bitcoin trading in the first half of 2026. CEO Rick Wurster disclosed this information during Schwab\u2019s third-quarter earnings <a href=\"https:\/\/pressroom.aboutschwab.com\/press-releases\/press-release\/2025\/Schwab-Reports-Record-Revenue-and-Earnings\/default.aspx\" data-type=\"link\" data-id=\"https:\/\/pressroom.aboutschwab.com\/press-releases\/press-release\/2025\/Schwab-Reports-Record-Revenue-and-Earnings\/default.aspx\" target=\"_blank\" rel=\"noopener\">call<\/a>, where the company announced $134.4 billion in net new assets, representing a 48% increase from the prior year.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">JUST IN: $11 trillion Charles Schwab states the demand for their crypto products is growing, with a 90% rise in visits to their crypto site.<\/p>\n<p>Institutions are here \ud83d\ude80 <a href=\"https:\/\/t.co\/y6NURYEcHN\">pic.twitter.com\/y6NURYEcHN<\/a><\/p>\n<p>\u2014 Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/twitter.com\/BitcoinMagazine\/status\/1979208245068652986?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 17, 2025<\/a><\/p><\/blockquote>\n<p><template data-nitro-marker-id=\"372de9843891598aa58675a785cc4349-1\"\/> <\/div>\n<\/figure>\n<p>Earlier this year, the company <a href=\"https:\/\/bitcoinmagazine.com\/news\/charles-schwab-to-launch-bitcoin-trading-directly-targeting-coinbase-users\">revealed<\/a> intentions to provide Bitcoin and Ethereum trading, motivated by client interest, noting that many sought to consolidate their crypto assets with Schwab.<\/p>\n<p>Wurster\u2019s comments during Charles Schwab\u2019s earnings call marked the initial occasion the bank established a tentative timeline on the initiative.<\/p>\n<p>The move into crypto coincides with Schwab\u2019s broader record-setting quarter: total client assets reached $11.59 trillion, a 17% rise year-over-year, while daily average trades soared by 30%.<\/p>\n<p>The firm\u2019s approach, Wurster explained, focuses on delivering both sophisticated trading platforms like ThinkorSwim and support for novice investors, making crypto approachable and comprehensible for a wider audience.<\/p>\n<h2 class=\"wp-block-heading\">Traditional finance is venturing into bitcoin<\/h2>\n<p>Earlier this month, Morgan Stanley <a href=\"https:\/\/bitcoinmagazine.com\/business\/morgan-stanley-advises-btc-allocation\">published<\/a> a report advising clients to allocate a maximum of 2% to 4% of their portfolios to crypto, predominantly bitcoin, based on risk evaluations. The report characterized bitcoin as a finite asset similar to digital gold and proposed that it could play a meaningful role in diversified strategies.<\/p>\n<p>It suggested regular portfolio rebalancing, ideally on a quarterly basis, and gaining exposure through exchange-traded products to manage fluctuations.<\/p>\n<p>This guidance followed the firm\u2019s enhancement of digital asset access via E*Trade and coincided with bitcoin reaching a new peak of approximately $126,200.<\/p>\n<p>Earlier this week, U.S. Bank <a href=\"https:\/\/bitcoinmagazine.com\/news\/u-s-bank-launches-crypto-and-money-movement-division-names-jamie-walker-to-lead\">declared<\/a> the establishment of their new Digital Assets and Money Movement division, aiming \u201cto expedite the development of and boost revenue from emerging digital products and services such as stablecoin issuance, cryptocurrency custody, asset tokenization, and digital money movement.\u201d<\/p>\n<p>Additionally, institutional investments in Bitcoin ETFs <a href=\"https:\/\/x.com\/saniexp\/status\/1979228500075638954\">increased<\/a> to $870.7 million in Q3 2025, up $117.3 million from the last quarter.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/bitcoinmagazine.com\/markets\/charles-schwab-spike-in-crypto-interest\">Source link <\/a><br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;`html Charles Schwab is experiencing a surge in participation from retail investors in its cryptocurrency offerings. In a discussion with CNBC, CEO Rick Wurster stated that traffic to Schwab\u2019s crypto platform has escalated by 90% compared to the previous year, indicating robust investor interest in Bitcoin ETFs, Bitcoin futures, and various crypto exchange-traded products. Clients<\/p>\n","protected":false},"author":3,"featured_media":17160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[3964,3965],"class_list":{"0":"post-17159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin","8":"tag-gptreturn-a-list-of-comma-separated-tags-from-this-title-schwab-sees-90-crypto-surge","9":"tag-plans-2026-bitcoin-trading-gpt"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Schwab Predicts 90% Surge in Crypto and Sets Sights on 2026 Bitcoin Trading Launch&quot; - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/10\/20\/schwab-predicts-90-surge-in-crypto-and-sets-sights-on-2026-bitcoin-trading-launch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Schwab Predicts 90% Surge in Crypto and Sets Sights on 2026 Bitcoin Trading Launch&quot; - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"&#8220;`html Charles Schwab is experiencing a surge in participation from retail investors in its cryptocurrency offerings. In a discussion with CNBC, CEO Rick Wurster stated that traffic to Schwab\u2019s crypto platform has escalated by 90% compared to the previous year, indicating robust investor interest in Bitcoin ETFs, Bitcoin futures, and various crypto exchange-traded products. 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