Dyslexic Thinking<\/a> offers abundant creative problem-solving and vision, and this programme focuses on providing entrepreneurs with the support, tools, and confidence necessary to leverage these strengths to grow their businesses.\u201d<\/p>\nTo mark the launch, Made By Dyslexia, Virgin StartUp, and Virgin Unite have implemented a nationwide awareness campaign across 46 towns and cities in the UK. The campaign showcases world-altering inventions produced by Dyslexic Thinkers \u2013 such as the automobile, lightbulb, and smartphone \u2013 and honors global brands established by dyslexic entrepreneurs, including Apple, Ikea, Jo Malone, and Virgin itself.<\/p>\n
Sir Richard Branson, founder of the Virgin Group, has long characterized dyslexia as his entrepreneurial \u201csuperpower.\u201d He commented: \u201cA significant portion of my triumph as an entrepreneur stems from my Dyslexic Thinking. It\u2019s my superpower. Dyslexic Thinking has allowed me to perceive the world from a unique perspective and discover novel solutions to longstanding issues. The world requires dyslexic entrepreneurs now more than ever, so I am thrilled to endorse this campaign and look forward to hearing the narratives of the dyslexic founders participating in the Virgin StartUp programme.\u201d<\/p>\n
Kate Griggs, founder of Made By Dyslexia, emphasized that the UK economy relies on the strengths of dyslexic founders.<\/p>\n
\u201cEntrepreneurs are the driving force of the British economy \u2013 and research indicates Dyslexic Thinking fuels at least one in three of them. To enhance growth, generate jobs, and propel the nation forward, the UK has never needed Dyslexic Thinking more,\u201d she stated.<\/p>\n
While Dyslexic Thinking has recently gained recognition as both a dictionary term and a skill on LinkedIn following advocacy efforts, numerous entrepreneurs continue to encounter outdated stereotypes and a lack of tailored support. Momentum is intended to bridge that gap.<\/p>\n
One founder who has gained from early-stage assistance from Virgin StartUp is Alex Wright, co-founder of DASH Water, the no-sugar soft drinks brand that is set to distribute 50 million cans across 20 countries in 2025.<\/p>\n
\u201cIt does not astonish me that Dyslexic Thinkers are over-represented as entrepreneurs,\u201d remarked Wright. \u201cWhile dyslexia seemed like a hurdle during my schooling, it has become one of my greatest assets as a founder. It has enabled me to identify market gaps, view challenges as opportunities, dream ambitiously, and establish a successful, disruptive business.\u201d<\/p>\n
With applications now available<\/a>, Virgin StartUp aspires that Momentum will motivate and prepare the next generation of dyslexic founders to enhance their businesses and fortify their position as a crucial contributor to the UK economy.<\/p>\n\n\n
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Jamie Young<\/h3>\n
\t\tJamie serves as Senior Reporter at Business Matters, bringing over a decade of expertise in UK SME business reporting.
\nJamie holds a degree in Business Administration and frequently participates in industry conferences and workshops.
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\nWhen not covering the latest business news, Jamie is dedicated to mentoring emerging journalists and entrepreneurs to motivate the next generation of business leaders. \t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n