{"id":14974,"date":"2025-08-13T03:29:43","date_gmt":"2025-08-13T01:29:43","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=14974"},"modified":"2025-08-13T03:29:43","modified_gmt":"2025-08-13T01:29:43","slug":"wall-street-giants-brace-for-turbulent-times-in-stablecoin-launch","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/08\/13\/wall-street-giants-brace-for-turbulent-times-in-stablecoin-launch\/","title":{"rendered":"Wall Street Giants Brace for Turbulent Times in Stablecoin Launch"},"content":{"rendered":"<p> &#8220;`html<br \/>\n<\/p>\n<div>\n<div class=\"trusted-editorial-content trusted-editorial-content--top\">\n<div class=\"trusted-editorial-content__text\"><u>Trusted Editorial<\/u> material, evaluated by top industry professionals and experienced editors. <a href=\"#\" target=\"_blank\">Ad Disclosure<\/a><\/div>\n<\/p><\/div>\n<p><span style=\"font-weight: 400\">In a pivotal moment for the cryptocurrency landscape with fresh regulations emerging from the US, prominent financial institutions are focusing on stablecoins, attributed to the recent enactment of the <\/span><a href=\"https:\/\/bitcoinist.com\/breaking-president-trump-signs-genius-act\/\" target=\"_blank\" rel=\"noopener \"><span style=\"font-weight: 400\">GENIUS Act<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This regulatory structure, part of President Donald Trump\u2019s aim to establish the US as a global frontrunner in cryptocurrency, has encouraged banks like Bank of America, Fiserv, and Morgan Stanley to <\/span><a href=\"https:\/\/bitcoinist.com\/financial-titan-embrace-stablecoins-bank-of-america\/\" target=\"_blank\" rel=\"noopener \"><span style=\"font-weight: 400\">investigate <\/span><\/a><span style=\"font-weight: 400\">the uptake and implementation of stablecoins. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">Should Enterprises Develop Their Own Stablecoins<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Though the GENIUS Act paves the way for new possibilities in stablecoin utilization, experts warn that the path toward effective execution will be complex. <\/span><span style=\"font-weight: 400\">The allure of immediate payments and settlements that stablecoins offer is captivating, particularly given that <\/span><a href=\"https:\/\/bitcoinist.com\/crypto-sec-rules-liquid-staking-outside-securities\/\" target=\"_blank\" rel=\"noopener \"><span style=\"font-weight: 400\">conventional banking transactions<\/span><\/a><span style=\"font-weight: 400\"> can require several days.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Firms such as Walmart and Amazon are reportedly weighing the possibilities of their own stablecoin ventures, indicating a noteworthy transformation in how retail and financial services might function going forward. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Nonetheless, a recent <\/span><a href=\"https:\/\/www.reuters.com\/legal\/government\/companies-plan-stablecoins-under-new-law-experts-say-hurdles-remain-2025-08-12\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400\">article <\/span><\/a><span style=\"font-weight: 400\">by Reuters points out that the GENIUS Act does not instantly resolve the challenges linked to launching stablecoins.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Businesses must navigate a maze of strategic and technical obstacles. A key choice is whether to establish their own stablecoin or utilize existing options.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The intended function of the stablecoin will likely have a more significant impact on this decision; for example, a retail platform may create a stablecoin to bolster customer interaction, whereas others might deploy them for internal cross-border dealings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Stephen Aschettino, a partner at Steptoe, underscored the significance of purpose in this decision-making process. \u201cIs this genuinely aimed at driving customer engagement with the issuer, or does the issuer primarily aim to have a stablecoin that is more widespread?\u201d he queried.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For non-banking entities, the embrace of stablecoins will inevitably introduce new compliance responsibilities. The GENIUS Act obliges issuers to follow <\/span><a href=\"https:\/\/bitcoinist.com\/visa-expands-stablecoin-ecosystem\/\" target=\"_blank\" rel=\"noopener \"><span style=\"font-weight: 400\">anti-money laundering<\/span><\/a><span style=\"font-weight: 400\"> (AML) laws and know-your-customer (KYC) procedures, which may add further costs and oversight requirements.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Regulatory Frameworks Remain Ambiguous<\/span><\/h2>\n<p><span style=\"font-weight: 400\">According to the report, the ramifications of possessing dollar-pegged cryptocurrencies for these organizations extend to regulatory adherence as well. Banks must evaluate how these <\/span><a href=\"https:\/\/bitcoinist.com\/coinbase-partners-with-pnc-to-offer-crypto-access\/\" target=\"_blank\" rel=\"noopener \"><span style=\"font-weight: 400\">digital assets <\/span><\/a><span style=\"font-weight: 400\">will influence liquidity standards.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Julia Demidova, head of digital currencies product and strategy at FIS, indicated that stablecoins listed on bank balance sheets might require increased capital reserves in line with current regulations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe GENIUS Act is commendable, but if the bank is categorizing its stablecoin on the balance sheet under prudential banking regulation, one must still consider the asset&#8217;s risk weight,\u201d she added.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An additional vital element for organizations diving into these cryptocurrencies is the selection of blockchain technology. Stablecoins can be launched across various blockchain networks, with Ethereum (ETH) and <\/span><a href=\"https:\/\/bitcoinist.com\/jpmorgan-chase-set-to-explore-stablecoins\/\" target=\"_blank\" rel=\"noopener \"><span style=\"font-weight: 400\">Solana <\/span><\/a><span style=\"font-weight: 400\">(SOL) being favored choices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, banks might prefer private, permissioned blockchains to maintain governance and oversight over transactions. Demidova mentioned that banks would likely emphasize clear structures and regulation, which are often sparse in public blockchain environments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite the enthusiasm surrounding the GENIUS Act, its effective date remains unclear, with federal banking regulators anticipated to issue guidelines that will clarify compliance and risk management standards.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, the Office of the Comptroller of the Currency (OCC) is reportedly expected to outline rules that will tackle these matters, while the Treasury Department will need to evaluate international dollar-pegged cryptocurrency regulatory structures in alignment with US norms.<\/span><\/p>\n<figure style=\"width: 1814px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium\" src=\"https:\/\/www.tradingview.com\/x\/B58AZNdC\/\" alt=\"Stablecoin\" width=\"1814\" height=\"891\"\/><figcaption class=\"wp-caption-text\">The 1D chart illustrates the total crypto market cap valuation reaching a new all-time high on Tuesday. Source: <a href=\"https:\/\/www.tradingview.com\/chart\/7W2R5XTA\/\" target=\"_blank\" rel=\"noopener nofollow\">TOTAL on TradingView.com<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Featured image from DALL-E, chart from TradingView.com<\/span><\/p>\n<div class=\"trusted-editorial-content trusted-editorial-content--bottom\">\n        <img decoding=\"async\" src=\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/02\/safe.png\" class=\"trusted-editorial-content__icon\"\/><\/p>\n<p><strong>Editorial Process<\/strong> for bitcoinist focuses on delivering well-researched, precise, and impartial content. We maintain rigorous sourcing standards, and each page undergoes careful review by our team of leading technology experts and experienced editors. This method guarantees the integrity, relevance, and utility of our content for our audience.<\/p>\n<\/p><\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/bitcoinist.com\/experts-predict-rough-road-wall-street-stablecoin\/\">Source link <\/a><br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;`html Trusted Editorial material, evaluated by top industry professionals and experienced editors. Ad Disclosure In a pivotal moment for the cryptocurrency landscape with fresh regulations emerging from the US, prominent financial institutions are focusing on stablecoins, attributed to the recent enactment of the GENIUS Act. This regulatory structure, part of President Donald Trump\u2019s aim to<\/p>\n","protected":false},"author":3,"featured_media":14975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[3290],"class_list":["post-14974","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin","tag-gptreturn-a-list-of-comma-separated-tags-from-this-title-experts-predict-rough-road-ahead-for-wall-street-giants-in-stablecoin-rollout-gpt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wall Street Giants Brace for Turbulent Times in Stablecoin Launch - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/08\/13\/wall-street-giants-brace-for-turbulent-times-in-stablecoin-launch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wall Street Giants Brace for Turbulent Times in Stablecoin Launch - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"&#8220;`html Trusted Editorial material, evaluated by top industry professionals and experienced editors. 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