Turkish ride\u2011hailing company Marti<\/a> revealed its intention to allocate 20% of its unutilized cash into cryptocurrency assets. Per the organization, Bitcoin<\/a> will be the inaugural test asset. Subsequently, Marti aims to elevate that portion to 50%.<\/p>\n This decision arises amidst Turkey\u2019s struggle with annual inflation rates hovering around 40\u201350%, which diminishes the purchasing power of lira\u2011based money. Marti\u2019s CEO, Oguz Oktem, indicated that maintaining a segment of its reserves in cryptocurrency could help safeguard against fiat currency vulnerabilities.<\/p>\n The firm emphasized that its regular operations would remain unaffected, ensuring that only surplus finances will support this new initiative.<\/p>\n As per reports, all digital assets will be managed by a regulated custodian ensuring institutional\u2011level compliance. Oktem mentioned that assets will be held long-term and that Marti intends to gradually incorporate Solana and Ethereum into its portfolio.<\/p>\n Mart\u0131 olarak nakit rezervlerimizin %20\u2019sini dijital kripto varl\u0131klara yat\u0131rma karar\u0131 ald\u0131k. \u0130lk ad\u0131mda Bitcoin ile ba\u015fl\u0131yoruz.<\/p>\n Dijital varl\u0131klar\u0131 uzun vadeli bir de\u011fer saklama arac\u0131 olarak g\u00f6r\u00fcyoruz. \u015eirket operasyonlar\u0131m\u0131zda kullanmad\u0131\u011f\u0131m\u0131z nakitimizin, farkl\u0131 piyasa\u2026<\/p>\n \u2014 O\u011fuz Alper \u00d6ktem (@OguzAlperOktem) July 29, 2025<\/a><\/p>\n<\/blockquote>\n This strategy mirrors actions taken by major entities like Strategy<\/a>, which possesses over $10 billion in Bitcoin, and ZOOZ, with approximately $180 million invested in BTC.<\/p>\n However, Marti stands as the inaugural mobility services provider from Turkey to adopt such a strategy, indicating that other corporations in emerging markets might replicate its approach.<\/p>\n Marti\u2019s most recent financial report indicates it has surpassed multiple 2025 objectives well ahead of timeline. By June, the company boasted over 2 million riders and upwards of 300,000 drivers utilizing its platform.<\/p>\n This reflects an 8% increase in drivers and a 13% uptick in rider sign-ups since March. To date, Marti users have completed over 35 million rides.<\/p>\n Oktem remarked that these achievements instill confidence in the organization to implement long\u2011term hedging strategies without detracting from growth initiatives.<\/p>\n Marti was publicly listed on the New York Stock Exchange in July\u202f2023, marking the inaugural US listing for a Turkish micro\u2011mobility entity.<\/p>\n Traders seemed divided between enthusiasm for digital asset diversification and apprehension regarding cryptocurrency’s infamous volatility. The rapid reversal highlights how even discerning investors can become uneasy when a non-financial entity engages in new risk ventures.<\/p>\n According to Marti, utilizing a regulated custodian should reduce vulnerability to hacking incidents and regulatory complications. Nevertheless, under standard accounting practices, a decline in Bitcoin\u2019s market valuation could lead to impairment charges.<\/p>\n Such write\u2011downs could adversely impact Marti\u2019s earnings disclosures, possibly causing earnings fluctuations that cautious shareholders might resist. The company asserts it will provide updates on its cryptocurrency reserve strategy in forthcoming filings.<\/p>\n Marti currently operates in key Turkish cities\u2014Ankara, Istanbul, Antalya, and Izmir\u2014utilizing a fleet of e\u2011mopeds, e\u2011scooters, and e\u2011bikes managed via its application.<\/p>\n Plans are underway to launch services in Konya, Kayseri, Kocaeli, Bursa, Mersin, and Adana by the year’s end.<\/p>\n Featured image from Marti, chart from TradingView<\/em><\/p>\n Editorial Process<\/strong> for bitcoinist is focused on providing meticulously researched, precise, and impartial content. We adhere to rigorous sourcing standards, and each page undergoes thorough evaluation by our team of leading technology specialists and experienced editors. This methodology ensures the integrity, relevance, and value of our content for our audience.<\/p>\n<\/p><\/div>\n<\/div>\n![\"\"](\"https:\/\/bitcoinist.com\/wp-content\/uploads\/2025\/07\/a_1be390.png?resize=685%2C318\")
<\/p>\nImage: Marti<\/pre>\n
Marti Embraces Cryptocurrency<\/h2>\n
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Riders And Drivers Reach New Milestones<\/h2>\n
Going Public<\/h3>\n
Regulatory Protections And Reporting Complexities<\/h3>\n
Expansion And Future Aspirations<\/h3>\n
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