{"id":14298,"date":"2025-07-23T01:43:42","date_gmt":"2025-07-22T23:43:42","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=14298"},"modified":"2025-07-23T01:43:42","modified_gmt":"2025-07-22T23:43:42","slug":"ripples-bold-challenge-to-swift-targeting-14-market-share-amidst-xrp-price-boom","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/07\/23\/ripples-bold-challenge-to-swift-targeting-14-market-share-amidst-xrp-price-boom\/","title":{"rendered":"Ripple’s Bold Challenge to SWIFT: Targeting 14% Market Share Amidst XRP Price Boom"},"content":{"rendered":"

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Trusted Editorial<\/u> content, assessed by prominent industry specialists and experienced editors. Ad Disclosure<\/a><\/div>\n<\/p><\/div>\n

XRP\u2019s ascent past its long-held barrier of $3.40 is <\/span>more than merely a monetary achievement.<\/span><\/a> It signifies Ripple\u2019s evolving narrative from underdog innovator to genuine contender against traditional financial systems like SWIFT.\u00a0<\/span><\/p>\n

On July 18, XRP skyrocketed to a new peak of $3.65 and has consistently remained above its earlier high of $3.40. This monetary milestone arrives as<\/span> Ripple broadens its <\/span><\/a>international presence through a blend of cutting-edge payment frameworks,<\/span> significant alliances,<\/span><\/a> and the increasing application of XRP in actual financial dealings. Ripple now targets up to 14% of the global cross-border payments landscape, and the ramifications for SWIFT\u2019s long-standing supremacy are becoming increasingly difficult to overlook.<\/span><\/p>\n

Ripple Is Contesting SWIFT\u2019s Framework<\/h2>\n

During a recent summit, Ripple CEO Brad Garlinghouse declared that <\/span>Ripple intends to secure up<\/span><\/a> to 14% of SWIFT\u2019s existing cross-border transactions within five years. SWIFT has historically dominated global money transfers by functioning as a messaging system that directs instructions among correspondent banks. Conversely, Ripple provides a fully integrated framework via its On-Demand Liquidity (ODL) network, <\/span>which utilizes XRP as<\/span><\/a> a bridging currency. This eliminates the necessity for pre-funded nostro accounts and expedites transactions to mere seconds, with low average costs of just $0.0002.\u00a0<\/span><\/p>\n

SWIFT transactions can take several days and incur significant costs; Ripple\u2019s method is swifter, cheaper, and more efficient. According to an XRP 101 guide <\/span>shared<\/span><\/a> on the social media platform X by crypto analyst John Squire, the primary issue XRP addresses is enabling near-instant, low-cost transfers across borders. This, consequently, renders it appealing to traditional banks and institutions.<\/span><\/p>\n

Banks Tapping Into Ripple\u2019s Practical Utility<\/h2>\n

Notably, recent <\/span>advancements in the banking sector<\/span><\/a> have seen Ripple progressing closer each day to its objective of capturing a 14% share of the $150 trillion cross-border payments market. The <\/span>most evident indicator of Ripple\u2019s success <\/span><\/a>is its increasing usage for remittance, primarily in areas where banking inefficiencies are most noticeable.\u00a0<\/span><\/p>\n

In the Philippines, for example, UnionBank has emerged as the first fully licensed virtual-asset bank and has embraced RippleNet and ODL to enhance faster inbound transfers. ChinaBank, another bank in the Philippines, in partnership with Qatar National Bank, has executed XRP-backed transfers to bypass intermediary banks for transactions between Qatar and the Philippines.<\/span><\/p>\n

In India, leading private banks such as Yes Bank and Axis Bank are utilizing XRP to support active remittance corridors linking the country to Southeast Asia, Mexico, and Brazil.\u00a0<\/span><\/p>\n

Moreover, Ripple is expanding its influence in Brazil and various countries in Latin America. Travelex Bank in Brazil, the first FX-centric bank authorized to use ODL in the region, relies on XRP to eliminate the necessity for pre-funded liquidity. In Mexico, Ripple\u2019s partnerships with local non-bank financial institutions facilitate real-time payouts utilizing XRP.\u00a0<\/span><\/p>\n

Even in the Middle East<\/span><\/a>, where regulatory adherence is notably stringent, institutions like LuLu Exchange, Zand Bank, and Mamo have adopted Ripple\u2019s payment infrastructure for regulated settlements, primarily focusing on APAC and global remittance channels.<\/span><\/p>\n

\"XRP\"
XRP trading at $3.44 on the 1D chart | Source: XRPUSDT on Tradingview.com<\/a><\/figcaption><\/figure>\n

Featured image from Getty Images chart from Tradingview.com<\/p>\n

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“`html Trusted Editorial content, assessed by prominent industry specialists and experienced editors. Ad Disclosure XRP\u2019s ascent past its long-held barrier of $3.40 is more than merely a monetary achievement. It signifies Ripple\u2019s evolving narrative from underdog innovator to genuine contender against traditional financial systems like SWIFT.\u00a0 On July 18, XRP skyrocketed to a new peak<\/p>\n","protected":false},"author":3,"featured_media":14299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[3083],"class_list":["post-14298","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin","tag-gptreturn-a-list-of-comma-separated-tags-from-this-title-how-ripple-is-taking-on-swift-to-grab-14-market-share-as-xrp-price-surges-gpt"],"yoast_head":"\nRipple's Bold Challenge to SWIFT: Targeting 14% Market Share Amidst XRP Price Boom - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/07\/23\/ripples-bold-challenge-to-swift-targeting-14-market-share-amidst-xrp-price-boom\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ripple's Bold Challenge to SWIFT: Targeting 14% Market Share Amidst XRP Price Boom - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"“`html Trusted Editorial content, assessed by prominent industry specialists and experienced editors. 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