{"id":14209,"date":"2025-07-20T07:32:20","date_gmt":"2025-07-20T05:32:20","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=14209"},"modified":"2025-07-20T07:32:20","modified_gmt":"2025-07-20T05:32:20","slug":"charles-schwab-set-to-introduce-bitcoin-trading-eyeing-coinbase-customers","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/07\/20\/charles-schwab-set-to-introduce-bitcoin-trading-eyeing-coinbase-customers\/","title":{"rendered":"Charles Schwab Set to Introduce Bitcoin Trading, Eyeing Coinbase Customers"},"content":{"rendered":"<p><\/p>\n<div data-td-block-uid=\"tdi_61\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Charles Schwab is set to enter the <a href=\"https:\/\/bitcoinmagazine.com\/guides\/what-is-bitcoin\">Bitcoin<\/a> trading market, as stated by CEO Rick Wurster in a recent <a href=\"https:\/\/www.cnbc.com\/video\/2025\/07\/18\/charles-schwab-ceo-advisor-and-retail-channels-are-both-sources-of-growth.html\" target=\"_blank\" rel=\"noopener\">interview<\/a> with CNBC. This positions Charles Schwab as a direct rival to <a href=\"https:\/\/bitcoinmagazine.com\/?s=Coinbase\">Coinbase<\/a>, according to Wurster.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">JUST IN: $10 trillion Charles Schwab CEO states they will initiate Bitcoin trading &#8220;sometime soon&#8221; and will be competing with Coinbase \ud83d\udc40 <a href=\"https:\/\/t.co\/VnpHfcFed0\">pic.twitter.com\/VnpHfcFed0<\/a><\/p>\n<p>\u2014 Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/twitter.com\/BitcoinMagazine\/status\/1946239940834078962?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 18, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>\u201cOur clientele is engaged in crypto today,\u201d Wurster remarked. \u201cIn fact, our clients possess over 20% of the exchange-traded product crypto in the entire sector, indicating their investment.\u201d Despite this, he emphasized that crypto assets currently account for \u201conly about $25 billion out of the $10.8 trillion that our clients hold, making it relatively modest.\u201d\u00a0<\/p>\n<p>Wurster disclosed that Charles Schwab is \u201clooking to roll out Bitcoin and ether, sometime soon so that our clients can access that.\u201d He noted that this initiative could act as a significant growth catalyst for the organization.\u00a0<\/p>\n<p>Wurster clarified that client interest is influencing this choice. \u201cWhat we often hear from many of our clients is that they have 98% of their wealth here at Schwab, and they might retain a percent or two at some digital native company for their crypto, and they truly wish to return it to Schwab because they have faith in us,\u201d Wurster stated. \u201cThey want it to be alongside their other assets, so we anticipate seeing real growth when we introduce those to the market.\u201d<\/p>\n<p>When questioned if Schwab would be directly competing with Coinbase, Wurster confidently replied: \u201cIt certainly would. If they\u2019re acquiring their crypto at Coinbase, we would love to see them transition their crypto back to Schwab.\u201d\u00a0<\/p>\n<p>This announcement coincides with President Trump&#8217;s intended signing of the <a href=\"https:\/\/bitcoinmagazine.com\/takes\/bitcoiners-should-care-about-the-genius-act\">GENIUS Act<\/a> into law. This legislation is expected to create a regulatory framework for stablecoins, which many believe will lead to an uptick in BTC trading volume, further motivating traditional finance firms like Schwab to adopt Bitcoin.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">JUST IN: \ud83c\uddfa\ud83c\uddf8 MARA CEO states President Trump signing The GENIUS Act today will drive increased trading volume toward Bitcoin \ud83d\ude80<\/p>\n<p><a href=\"https:\/\/t.co\/374Ker7ug4\">pic.twitter.com\/374Ker7ug4<\/a><\/p>\n<p>\u2014 Bitcoin Magazine (@BitcoinMagazine) <a href=\"https:\/\/twitter.com\/BitcoinMagazine\/status\/1946234049514660235?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 18, 2025<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/bitcoinmagazine.com\/news\/charles-schwab-to-launch-bitcoin-trading-directly-targeting-coinbase-users\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charles Schwab is set to enter the Bitcoin trading market, as stated by CEO Rick Wurster in a recent interview with CNBC. This positions Charles Schwab as a direct rival to Coinbase, according to Wurster.\u00a0 JUST IN: $10 trillion Charles Schwab CEO states they will initiate Bitcoin trading &#8220;sometime soon&#8221; and will be competing with<\/p>\n","protected":false},"author":3,"featured_media":14210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[3055,3056],"class_list":["post-14209","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin","tag-gptreturn-a-list-of-comma-separated-tags-from-this-title-charles-schwab-to-launch-bitcoin-trading","tag-directly-targeting-coinbase-users-gpt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charles Schwab Set to Introduce Bitcoin Trading, Eyeing Coinbase Customers - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/07\/20\/charles-schwab-set-to-introduce-bitcoin-trading-eyeing-coinbase-customers\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charles Schwab Set to Introduce Bitcoin Trading, Eyeing Coinbase Customers - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"Charles Schwab is set to enter the Bitcoin trading market, as stated by CEO Rick Wurster in a recent interview with CNBC. 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