On July 9, 2025, at the newly opened Landers Superstore Vermosa, the launch event combined familiar personalities, fabulous discoveries, and food (plenty of it). The slogan? <\/span>Premium Quality at Prices You\u2019ll Adore. And after experiencing the event firsthand, we completely understand the buzz.<\/span><\/p>\n From the Stage to the Shelves<\/span><\/span><\/strong><\/p>\n The occasion commenced with an electrifying performance from <\/span><\/span>Rita Daniela<\/span><\/span>, establishing the atmosphere for an afternoon filled with enthusiasm and enhanced shopping vibes. The launch was hosted by lifestyle influencer <\/span><\/span>Suzy <\/span>Entrata-Abrera<\/span><\/span>, who greeted media friends, Landers members, and VIP guests to <\/span>witness<\/span> this exciting new chapter in the Landers tale.<\/span><\/span><\/p>\n \u201cIf you\u2019re similar to me \u2014 a proud, practical homemaker who relishes discovering exceptional items \u2014 you\u2019re going to fall head over heels for what Landers is showcasing today,\u201d Suzy remarked.<\/span><\/p>\n So What <\/span><\/b>Is<\/span><\/i><\/b> \u201cSelection\u201d by Landers?<\/span><\/b><\/p>\n Selection by Landers is <\/span>a carefully curated assortment of everyday necessities \u2014 from essential pantry goods to home essentials \u2014 crafted <\/span>solely<\/span><\/i> for Landers members. Each product is created in collaboration with top-tier manufacturers and thoroughly evaluated by the Landers team. Imagine sauces, snacks, cleaning supplies, paper goods, and beyond \u2014 created to provide you with quality without the burden of overindulgence.<\/span><\/p>\n \u201cWe aimed to offer our members the quality they already cherish \u2014 but at more affordable rates,\u201d stated <\/span>Bill Cummings, Deputy CEO of Landers Superstore. \u201cSelection by Landers is our commitment that value does not equate to compromising quality. We believe you can revel in both worlds \u2014 premium excellence and unmatched prices.\u201d<\/span><\/p>\n Absolutely, you heard it correctly. No compromises, no frills \u2014 just genuine, dependable selections that are enjoyable to shop for and even better to utilize.<\/span><\/p>\n The Official Unveiling<\/span><\/b><\/p>\n Following a 30-second video teaser of what was ahead, the curtain officially rose <\/span>\u2014 <\/span><\/span>literally <\/span><\/span>\u2014 with<\/span> a <\/span><\/span>ceremonial ribbon-cutting<\/span><\/span> conducted by Bill Cummings, Deputy CEO; <\/span>Jennyfer<\/span> Anne De Guzman, Buying Division Head; Kenneth <\/span>Ocampo<\/span>, VP Marketing and Membership, along with celebrity guests <\/span><\/span>Karla Estrada, Aubrey Miles, and Troy Montero<\/span><\/span>. (Indeed, even their shopping carts were illuminated.)<\/span><\/span><\/p>\n The atmosphere? Cheerful, organized frenzy \u2014 the delightful kind \u2014 where guests hurried to the curated aisles for a closer inspection (and some tastings, of course).<\/span><\/p>\n Aisle Aspirations, Activated<\/span><\/b><\/p>\n The store walk-through, led by Landers\u2019 distinguished Buying Heads, provided attendees with exclusive insights into what sets the Selection line apart. From the quality control measures to unique formulations and eco-friendly packaging, it was evident: this isn\u2019t merely any store-brand lineup \u2014 it\u2019s a <\/span>Landers-level<\/span><\/i> experience.<\/span><\/p>\n And indeed, we noticed numerous Instagram-worthy displays and influencer moments, including Reels and stories under the official hashtag.<\/span><\/p>\n “““html Content producer <\/span>Elle Mendoza<\/span><\/b><\/a> articulated it best: <\/span>\u201cJust received an initial glimpse at Selection by Landers and amazing.\u201d<\/span><\/i><\/p>\n Agreed, Elle. Agreed.<\/span><\/p>\n A Collection Designed for You<\/span><\/b><\/p>\n A prominent takeaway from the occasion was that <\/span><\/span>Selection by Landers is crafted <\/span><\/span>for<\/span><\/span> Landers members.<\/span><\/span> It\u2019s<\/span> exclusive, purposeful, and proudly local in its understanding of Filipino households’ needs.<\/span><\/span><\/p>\n \u201cWe\u2019ve affixed our names to these items because we value quality above all,\u201d Mr. Cummings asserted. \u201cYou won\u2019t locate these items anywhere else.\u201d<\/span><\/p>\n ABUNDANCE to Admire<\/span><\/b><\/p>\n Featuring performances, celebrity appearances, exclusive tours, and a brand-new collection to adore, the Selection by Landers launch was a complete retail revitalization. And fear not \u2014 this is merely the start. Additional products are anticipated to be introduced in the upcoming months. (Our carts are already prepared.)<\/span><\/p>\n As Suzy concluded the event: \u201cThere\u2019s genuinely ABUNDANCE to uncover, ABUNDANCE to share, ABUNDANCE to savor, and ABUNDANCE TO ADMIRE.\u201d<\/span><\/p>\n Selection by Landers<\/span><\/b> is now accessible in all Landers Superstores nationwide and online at<\/span> www.landers.ph<\/a><\/em>.<\/span><\/p>\n Follow <\/span>@landersph on Instagram and <\/span>#SelectionByLanders to remain informed about new arrivals and enticing offers.<\/span><\/p>\n <\/p>\n Spotlight is BusinessWorld\u2019s sponsored segment that enables advertisers to amplify their brand and engage with BusinessWorld\u2019s audience by showcasing their stories on the BusinessWorld website. For more details, send an email to online@bworldonline.com<\/a>.<\/em><\/p>\n Join us on Viber at https:\/\/bit.ly\/3hv6bLA<\/a> to receive more updates and subscribe to BusinessWorld\u2019s publications for exclusive content through www.bworld-x.com<\/a>.<\/em><\/p>\n![\"\"](\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/07\/photo3-OL-1.jpg\")
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\n<\/span>#SelectionByLanders<\/span><\/b><\/a>.<\/span><\/p>\n![\"\"](\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/07\/photo5-OL-1.jpg\")
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