{"id":13963,"date":"2025-07-12T12:46:41","date_gmt":"2025-07-12T10:46:41","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=13963"},"modified":"2025-07-12T12:46:41","modified_gmt":"2025-07-12T10:46:41","slug":"harmonizing-heritage-puregold-unites-generations-of-opm-at-the-philippine-arena","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/07\/12\/harmonizing-heritage-puregold-unites-generations-of-opm-at-the-philippine-arena\/","title":{"rendered":"Harmonizing Heritage: Puregold Unites Generations of OPM at the Philippine Arena"},"content":{"rendered":"<p> &#8220;`html<br \/>\n<\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Puregold\u2019s OPM Con 2025 transitioned from merely extraordinary to everlasting as the throngs that flocked to the Philippine Arena on July 5 were delighted with unexpected guests chosen from OPM\u2019s diverse array of remarkable talents. Already energized by today\u2019s prominent artists \u2014 BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola \u2014 OPM Con 2025 stealthily introduced several other OPM heavyweights to thousands of oblivious fans in the expansive arena.<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Still riding high from the immense success of OPM Con 2025, Ivy Hayagan-Piedad, senior marketing manager of Puregold, enthusiastically remarked, \u201cPuregold\u2019s universal language across its 500 locations nationwide encompasses not only groceries but music as well. Thus, we gathered our dedicated shoppers<\/span> <span data-contrast=\"none\">and provided them with a world-class concert experience featuring our own brand ambassadors.\u201d<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Ms. Piedad further articulated another vital purpose behind the concept: \u201cThe evening was centered around honoring our identity as Filipinos \u2014 our narratives, our melodies, and our collective pride. Witnessing fans unite is one <\/span><i><span data-contrast=\"none\">panalo <\/span><\/i><span data-contrast=\"none\">moment we take great pride in.\u201d<\/span><\/p>\n<figure id=\"attachment_684732\" aria-describedby=\"caption-attachment-684732\" style=\"width: 1220px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-684732\" class=\"wp-caption-text\">James Reid and BINI were labeled online as \u201ca collaboration to cherish.\u201d<\/figcaption><\/figure>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">The first surprise appeared during BINI\u2019s performance, when James Reid emerged to join the girls for a seamless medley of <\/span><i><span data-contrast=\"none\">\u201cSecrets\u201d<\/span><\/i><span data-contrast=\"none\"> and his own R&amp;B hit <\/span><i><span data-contrast=\"none\">\u201cDi Bale.\u201d<\/span><\/i><span data-contrast=\"none\"> The audience erupted in cheers, and just like that, the atmosphere was set: anything was possible.<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Hannah Molarca of the <em>Philippine Daily Inquirer<\/em> characterized the performance as a <\/span><a href=\"https:\/\/x.com\/HMallorcaINQ\/status\/1941667871819710928\"><span data-contrast=\"none\">\u201ccollaboration to cherish.\u201d<\/span><\/a><span data-contrast=\"none\"> Twitter user @ciaogiacomoReid mirrored this sentiment with a <\/span><a href=\"https:\/\/x.com\/ciaogiacomoReid\/status\/1942079786332856714\"><span data-contrast=\"none\">tweet<\/span><\/a><span data-contrast=\"none\"> stating, \u201c<em>pasabog<\/em> performance indeed!!\u201d<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">And just when it seemed the excitement had reached its peak, Stell (SB19), Charlotte (KAIA), and Alfea (G22) appeared mid-performance to join BINI in a synchronized dance for <\/span><i><span data-contrast=\"none\">\u201cShagidi\u201d <\/span><\/i><span data-contrast=\"none\">\u2014 bringing together P-Pop\u2019s elite in a single, breathtaking display.<\/span><\/p>\n<figure id=\"attachment_684733\" aria-describedby=\"caption-attachment-684733\" style=\"width: 1221px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-684733\" src=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/07\/Photo-3-OL.jpg\" alt=\"\" width=\"1221\" height=\"813\" \/><figcaption id=\"caption-attachment-684733\" class=\"wp-caption-text\">BINI then performed their song \u201cShagidi\u201d along with surprise appearances from SB19\u2019s Stell, KAIA\u2019s Charlotte, and G22\u2019s Alfea.<\/figcaption><\/figure>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Then came the full-circle moment: Mayonnaise, the legendary rock band of the 2000s, astonished fans by joining KAIA for a live rendition of <\/span><i><span data-contrast=\"none\">\u201cJopay.\u201d<\/span><\/i><span data-contrast=\"none\"> This collaboration was particularly significant for KAIA\u2019s Angela, who had previously gone viral for her TikTok cover of the song in 2022. Now, she was performing it with the original band \u2014 in front of a raucous arena crowd.<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">\u201c<em>Grabe namang pasabog \u2018to<\/em>!\u201d exclaimed @KittyOfreneo4 on Twitter regarding Mayonnaise\u2019s appearance. The official SoundCheckManila Twitter account even noted, \u201cNever anticipated we would witness this but we aren\u2019t complaining! When P-Pop intersects with rock, sparks fly!\u201d<\/span><\/p>\n<figure id=\"attachment_684735\" aria-describedby=\"caption-attachment-684735\" style=\"width: 1215px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-684735\" src=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/07\/Photo-5-OL-1.jpg\" alt=\"\" width=\"1215\" height=\"809\" \/><figcaption id=\"caption-attachment-684735\" class=\"wp-caption-text\">Mayonnaise came out to perform \u201cJopay\u201d alongside KAIA.<\/figcaption><\/figure>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Subsequently, the iconic singer-songwriter Yeng Constantino took the stage to perform her hit song \u201c<em>Salamat<\/em>\u201d alongside the charismatic P-Pop trio, G22. Yeng even shared a behind-the-scenes video of her and G22 blending their voices together while singing the song. The clip had netizens like @rayaaau_ on Twitter pleading, \u201cWe need a studio version please.\u201d Fellow user @bro_bonk also acknowledged how impressive the G22 collaboration was, commenting that \u201c<em>ibang klase ang kanilang<\/em> performance with Yeng Constantino, <em>napapakanta ang<\/em> audience.\u201d<\/span><\/p>\n<figure id=\"attachment_684741\" aria-describedby=\"caption-attachment-684741\" style=\"width: 1155px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-684741\" src=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/07\/Photo-7-OL.jpg\" alt=\"\" width=\"1155\" height=\"769\" \/><figcaption id=\"caption-attachment-684741\" class=\"wp-caption-text\">Singer-songwriter Yeng Constantino harmonized with the PPop trio of G22.<\/figcaption><\/figure>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">As SB19 performed <\/span><i><span data-contrast=\"none\">\u201cLiwanag sa Dilim,\u201d<\/span><\/i><span data-contrast=\"none\"> the audience erupted once again as OPM icon Rico Blanco made his entrance on stage. Then came the unforeseen twist: Blanco danced to <\/span><i><span data-contrast=\"none\">\u201cDungka\u201d<\/span><\/i><span data-contrast=\"none\"> alongside SB19, G22, and KAIA, with BINI\u2019s Sheena joining in. The three of the country\u2019s leading girl groups collaborated to celebrate this momentous occasion. It was more than just a performance \u2014 it was a monumental declaration.<\/span><\/p>\n<figure id=\"attachment_684742\" aria-describedby=\"caption-attachment-684742\" style=\"width: 1160px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-684742\" src=\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/07\/Photo-9-OL.jpg\" alt=\"\" width=\"1160\" height=\"772\" \/><figcaption id=\"caption-attachment-684742\" class=\"wp-caption-text\">OPM icon Rico Blanco joined the stage alongside&#8230;<\/figcaption><\/figure>\n<p>&#8220;&#8220;&#8220;html<figcaption>SB19 on stage during their performance of \u201cLiwanag sa Dilim.\u201d<\/figcaption><\/figure>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Puregold\u2019s OPM Con 2025 was not merely a commemoration of what OPM has represented; it was a preview of its potential. A genre that continuously transforms, yet remains true to its essence. OPM Con 2025 celebrated the heritage, uplifted the present, and offered the future an immense platform to shine. From stadium anthems to sentimental throwbacks, Puregold crafted an environment where the full range of Pinoy sound could glow. By achieving this, Puregold OPMCON has officially become one of the most significant milestones in Philippine music history.<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><i><span data-contrast=\"none\">Stay informed. Subscribe to Puregold Channel on<\/span><\/i> <i><span data-contrast=\"none\">YouTube, like @puregold.shopping on Facebook, and follow<\/span><\/i> <i><span data-contrast=\"none\">@puregold_ph on Instagram and Twitter, and @puregoldph on<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469777462&quot;:[3261],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1],&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><i><span data-contrast=\"none\">TikTok.<\/span><\/i><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\">\n<hr \/>\n<p><em>Spotlight is BusinessWorld\u2019s sponsored segment that enables advertisers to enhance their brand and engage with BusinessWorld\u2019s audience by sharing their narratives on the BusinessWorld website. For additional details, send an email to\u00a0<a href=\"mailto:online@bworldonline.com\">online@bworldonline.com<\/a>.<\/em><\/p>\n<p><em>Connect with us on Viber at\u00a0<a href=\"https:\/\/bit.ly\/3hv6bLA\">https:\/\/bit.ly\/3hv6bLA<\/a>\u00a0for more updates, and subscribe to BusinessWorld\u2019s titles to receive exclusive content via\u00a0<a href=\"https:\/\/bworld-x.com\/\">www.bworld-x.com<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bworldonline.com\/spotlight\/2025\/07\/11\/684730\/united-under-one-roof-how-puregold-brought-generations-of-opm-together-in-the-philippine-arena\/\">Source link <\/a><br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;`html Puregold\u2019s OPM Con 2025 transitioned from merely extraordinary to everlasting as the throngs that flocked to the Philippine Arena on July 5 were delighted with unexpected guests chosen from OPM\u2019s diverse array of remarkable talents. Already energized by today\u2019s prominent artists \u2014 BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola \u2014<\/p>\n","protected":false},"author":3,"featured_media":13964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[2978],"class_list":["post-13963","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy-and-markets","tag-return-a-list-of-comma-separated-tags-from-this-title-united-under-one-roof-how-puregold-brought-generations-of-opm-together-in-the-philippine-arena"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harmonizing Heritage: Puregold Unites Generations of OPM at the Philippine Arena - WSJ-Crypto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wsj-crypto.com\/index.php\/2025\/07\/12\/harmonizing-heritage-puregold-unites-generations-of-opm-at-the-philippine-arena\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harmonizing Heritage: Puregold Unites Generations of OPM at the Philippine Arena - WSJ-Crypto\" \/>\n<meta property=\"og:description\" content=\"&#8220;`html Puregold\u2019s OPM Con 2025 transitioned from merely extraordinary to everlasting as the throngs that flocked to the Philippine Arena on July 5 were delighted with unexpected guests chosen from OPM\u2019s diverse array of remarkable talents. 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