{"id":12935,"date":"2025-06-10T09:55:29","date_gmt":"2025-06-10T07:55:29","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=12935"},"modified":"2025-06-10T09:55:29","modified_gmt":"2025-06-10T07:55:29","slug":"sm-supermalls-shines-with-silver-maxi-award-at-icsc-las-vegas","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/06\/10\/sm-supermalls-shines-with-silver-maxi-award-at-icsc-las-vegas\/","title":{"rendered":"SM Supermalls Shines with Silver MAXI Award at ICSC Las Vegas"},"content":{"rendered":"

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SM Supermalls\u2019 <\/span>\u201cSM 100 Days of Joy\u201d initiative secured Silver for <\/span>Marketing Excellence in the Community segment at the International Council of Shopping Centers (ICSC) MAXI Awards held in Las Vegas, Nevada on May 18, 2025.<\/span><\/p>\n

The MAXI Awards <\/span>celebrate inventive events, programs, and technologies that enhance value within the marketplaces sector. The categories of awards are structured to honor the industry’s progression while acknowledging creativity and innovation.<\/span><\/p>\n

Launched across SM malls nationwide, the 100 Days of Joy initiative embodies SM\u2019s fundamental mission: to spread joy and foster meaningful change within the communities it serves.<\/figcaption><\/figure>\n

\u201cThese accolades are achievements for every Filipino shopper, partner, and community we support,\u201d stated <\/span>Steven T. Tan, President of SM Supermalls. \u201cBeing recognized by the ICSC is a modest affirmation and a tribute to the dedication of our SM family. The awards are esteemed, but the pivotal question we consider each day is \u2014<\/i> are we making our customers joyful? That\u2019s our genuine reward.\u201d<\/span><\/p>\n

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Launched across SM malls nationwide, the 100 Days of Joy initiative embodies SM\u2019s fundamental mission: to spread joy and foster meaningful change within the communities it serves.<\/figcaption><\/figure>\n

For business associates and stakeholders, these honors highlight SM Supermalls\u2019 unwavering commitment to showcasing strong commercial performance and a comprehensive retail strategy that integrates innovation, sustainability, and community impact. As a retail pioneer with a passion for service and a vision that spans borders, SM Supermalls illustrates that the essence of a brand is found in how it serves, elevates, and inspires its communities.<\/span><\/p>\n

Footnote: SM China also emerged triumphantly, earning a Silver Award for Marketing Excellence, Integrated, with its SM Tianjin Anime Party \u2014 emphasizing the SM Group\u2019s regional and international reach.<\/span><\/i><\/p>\n

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“`html SM Supermalls\u2019 \u201cSM 100 Days of Joy\u201d initiative secured Silver for Marketing Excellence in the Community segment at the International Council of Shopping Centers (ICSC) MAXI Awards held in Las Vegas, Nevada on May 18, 2025. The MAXI Awards celebrate inventive events, programs, and technologies that enhance value within the marketplaces sector. 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