\u201cWe are extremely thankful for the trust and confidence that McDonald\u2019s Corp. has in us and in our market as one of the leading McDonald\u2019s markets in the globe,\u201d Mr. Yang remarked during his address.<\/span><\/p>\n \u201cThis accomplishment strengthens our commitment to development and the stewardship of this globally recognized brand. This new licensing term is awarded to my father (McDonald\u2019s Philippine Founder George T. Yang) and me, enabling us to own and also sub-franchise McDonald\u2019s outlets across the nation.\u201d<\/span><\/p>\n Creating various opportunities<\/span><\/b><\/p>\n With the opening of each restaurant, McDonald\u2019s creates 80 to 100 new job opportunities \u2014 primarily benefiting local communities and offering employment for various demographics. Currently, McDonald\u2019s Philippines employs approximately 65,000 individuals nationwide, many of whom are young team members. Mr. Yang considers this as a crucial contribution to nation-building and improving local communities.<\/span><\/p>\n \u201cOne of the aspects we take pride in is that when we launch a restaurant, we generate 80 to nearly 100 new positions there. And we not only provide jobs but also offer them learning experiences, as well as the soft and technical skills they require for their futures,\u201d he stated.<\/span><\/p>\n The organization also champions diversity and inclusion as core principles. It provides employment opportunities to individuals irrespective of gender, race, age, or background. McDonald\u2019s Philippines collaborates with local government units to assist disabled individuals, senior citizens, and out-of-school youth, ensuring that all segments of society can access avenues for growth and development.<\/span><\/p>\n \u201cWe truly value diversity and inclusion at McDonald\u2019s; and for us, it is irrelevant \u2014 gender, race, age, or background. That\u2019s why we foster diverse opportunities within McDonald\u2019s. So, when [those opportunities arise], we\u2019re there for them,\u201d Mr. Yang added.<\/span><\/p>\n Maintaining quality<\/span><\/b><\/p>\n Over the years, McDonald\u2019s Philippines has gained a reputation for its high standards and delicious food and beverages, paired with friendly and prompt service in a contemporary and hygienic environment. In 1986, George T. Yang, founder and chairman of GADC, introduced Chicken McDo and McSpaghetti to McDonald\u2019s primarily Western menu to better cater to the unique taste preferences of the Filipino market.<\/span><\/p>\n Since that time, the company has enhanced popular offerings such as its Big Mac, cheeseburgers, and other sandwiches; the larger, juicier, and crispier Chicken McDo; and the globally acclaimed French Fries. GADC has also incorporated now-local favorites into their menus, including the Coke Float, desserts like the McFlurry and Sundaes, as well as the richer and creamier McCaf\u00e9 Iced Coffee.<\/span><\/p>\n McDonald\u2019s Philippines has also focused on enhancing its customers\u2019 omnichannel experience by providing multiple convenient means to enjoy their meals. Alongside in-store dining and front counter service, the fast-food chain operates 500 to 600 drive-thrus nationwide. Customers can also utilize McDelivery and digital services via the McDonald\u2019s App, ensuring patrons receive the enjoyable moments they seek.<\/span><\/p>\n Illuminating hopeful possibilities<\/span><\/b><\/p>\n Currently, there are 47 Bahay Bulilit centers in operation, each assisting around 100 children and their families. The company also manages the Read to Learn program, which provides educational kits to public schools. To date, it has collaborated with 11,000 schools, benefiting over 13 million students throughout the Philippines.<\/span><\/p>\n \u201cWell, I believe that due to our conviction, it\u2019s our philosophy of giving back to the communities that we engage. We\u2019re not just here to make a profit; we\u2019re here to contribute to nation-building and also to help our employees evolve and enhance their skills. So that\u2019s really our goal \u2014 illuminating the arches for brighter possibilities,\u201d Mr. Yang stated.<\/span><\/p>\n Sustainability is also assuming a progressively significant role in McDonald\u2019s operations. Through its Green & Good initiative, the company constructs outlets using environmentally friendly building materials and energy-efficient practices. Additionally, the company has implemented numerous changes to their packaging to promote sustainability, minimize waste, and encourage an active lifestyle in some of their establishments.<\/span><\/p>\n \u201cWe even have this new initiative: When you visit our restaurants, sometimes we need to renovate them and modernize them. So, we take the old furnishings\u2026 we refurbish them, and convert them into school essentials,\u201d Mr. Yang added.<\/span><\/p>\n The coming 20 years<\/span><\/b><\/p>\n With its robust foundation in growth, inclusivity, innovation, and social responsibility, McDonald\u2019s Philippines has become increasingly promising, more engaged, and more purposeful in its mission to serve the Filipino people beyond meals. As it embarks on a renewed 20-year franchise agreement, McDonald\u2019s Philippines looks forward with renewed enthusiasm to broaden its impact and provide even more meaningful experiences to Filipinos.<\/span><\/p>\n \u201cSo as we welcome another 20 years of McDonald\u2019s, we are dedicated to delivering more enjoyable moments for our customers, our staff, and the communities across the nation. At McDonald\u2019s Philippines, beyond a sign or a logo, the luminous \u201cM\u201d represents that the best is yet to unfold. It\u2019s a symbol of excellence Filipinos deserve, and that we are here to provide,\u201d Mr. Yang concluded.<\/span><\/p>\n <\/p>\n Spotlight is BusinessWorld\u2019s sponsored section that enables advertisers to amplify their brand and connect with BusinessWorld\u2019s audience by publishing their narratives on the BusinessWorld Web site. For additional information, send an email to\u00a0online@bworldonline.com<\/a>.<\/em><\/p>\n Join us on Viber at\u00a0https:\/\/bit.ly\/3hv6bLA<\/a>\u00a0to receive more updates and subscribe to BusinessWorld\u2019s titles to gain exclusive content via\u00a0www.bworld-x.com<\/a>.<\/em><\/p>\n![\"\"](\"https:\/\/www.bworldonline.com\/wp-content\/uploads\/2025\/04\/IMG_0630-OL.jpg\")
Beyond business growth, McDonald\u2019s Philippines has prioritized giving back to local communities where they operate. Since 1996, they have run a local branch of Ronald McDonald House Charities (RMHC). One of the chapter\u2019s essential programs is the Ronald McDonald Bahay Bulilit, a daycare initiative for underserved communities.<\/span><\/p>\n
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