{"id":10924,"date":"2025-04-10T17:06:02","date_gmt":"2025-04-10T15:06:02","guid":{"rendered":"https:\/\/wsj-crypto.com\/?p=10924"},"modified":"2025-04-10T17:06:02","modified_gmt":"2025-04-10T15:06:02","slug":"survey-shows-majority-of-southeast-asian-e-commerce-sellers-seek-ai-adoption-support-according-to-lazada-report","status":"publish","type":"post","link":"https:\/\/wsj-crypto.com\/index.php\/2025\/04\/10\/survey-shows-majority-of-southeast-asian-e-commerce-sellers-seek-ai-adoption-support-according-to-lazada-report\/","title":{"rendered":"Survey Shows Majority of Southeast Asian E-Commerce Sellers Seek AI Adoption Support, According to Lazada Report"},"content":{"rendered":"\n

Lazada, a prominent e-commerce platform in Southeast Asia, has released its research report on online merchants, <\/span>Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA.<\/span><\/i> Created in partnership with Kantar, the analysis surveyed 1,214 eCommerce merchants across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to explore AI adoption trends, obstacles, and opportunities \u2014 highlighting sellers\u2019 preparedness to incorporate AI into their operations.<\/span><\/p>\n

Knowledge, perception and execution gap evident among online sellers<\/span><\/b><\/p>\n

The study indicates that online merchants in Southeast Asia exhibit significant awareness of AI, with almost seven out of ten sellers (68%) stating they are informed about AI. Sellers believe they have embedded AI in 47% of their business processes, despite the actual adoption rate being only 37%, emphasizing a noticeable discrepancy between perceived and actual AI uptake.<\/span><\/p>\n

Online merchants encounter a conundrum regarding evaluating AI effectiveness and its financial implications. While 89% recognize AI\u2019s contribution to increasing productivity, nearly two-thirds (61%) question its overall utility. Additionally, although almost all merchants (93%) concur that AI can offer long-term cost efficiencies, <\/span>64<\/span>% cite high costs and lengthy implementation as obstacles to adoption.<\/span><\/p>\n

The study further indicates an <\/span>implementation gap<\/span><\/i>, where merchants acknowledge the importance of AI but struggle with its effective application. Emphasizing the challenge of moving from well-known, manual methods to AI-driven alternatives, nearly all sellers (93%) agree on the necessity of upskilling the workforce to utilize AI for greater productivity; however, three out of four sellers (75%) admit that their staff still prefers familiar tools over new AI options.<\/span><\/p>\n

AI-readiness level varies across regions<\/span><\/b><\/p>\n

In the region, Indonesia and Vietnam lead with 42% AI integration across business functions, while Singapore and Thailand closely follow, each at 39%. Based on the degree of AI integration across five critical operational aspects of a seller\u2019s business \u2014 operations and logistics, product management, marketing and advertising, customer service, and workforce management \u2014 the report distinguishes three specific seller archetypes: <\/span>AI Adepts, AI Aspirants, and AI Agnostics1, based on their average scores in each operational aspect indicating their readiness to adopt AI:<\/span><\/p>\n