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The UK’s latest Bitcoin-centric public enterprise wasted no time deploying capital.
Fresh from its launch on the Aquis Stock Exchange, B HODL (AQUIS: HODL) revealed it purchased 100 Bitcoin valued at $11.3 million, positioning itself as one of the pioneering British companies to officially embrace a corporate Bitcoin treasury approach.
The acquisition, made public on Wednesday, follows just one day after B HODL secured £15.3 million ($20.7 million) during its IPO to support a long-term digital asset initiative.
With this initial purchase, B HODL now possesses 100 BTC at an average rate of £83,872 ($113,227) per coin. That acquisition positions the company 98th on Bitcoin Treasuries’ global ranking of public entities holding Bitcoin.
Following Saylor’s strategy
B HODL’s approach mirrors the path paved by Michael Saylor’s Strategy (previously MicroStrategy), the American software firm that redefined itself as the largest corporate Bitcoin holder worldwide.
Since first incorporating Bitcoin as its chief reserve asset in 2020, Saylor’s company has garnered billions via equity offerings and convertible debt, capitalizing on proceeds to vigorously accumulate Bitcoin.
By mid-2025, Strategy’s reserves had exceeded 500,000 BTC, valued in the tens of billions of dollars, amassed at a much lower average acquisition cost compared to present market values. Saylor frequently refers to Bitcoin as “digital gold” and has positioned his company as a leveraged investment in the asset’s long-term adoption trajectory.
Strategy recently acquired 525 BTC for $60.2 million at an average cost of $114,562, elevating its total holdings to 638,985 BTC.
The strategy rests on three fundamental pillars: systematic purchasing (often “buying the dip”), leveraging capital markets for acquisitions, and regarding Bitcoin as a non-yielding, inflation-resistant balance sheet reserve.
B HODL’s choice to swiftly engage in Bitcoin echoes this model — with a slight twist. Instead of a solely passive retention, the UK firm plans to utilize its treasury through Lightning, effectively transforming its Bitcoin into functional infrastructure.
While B HODL’s entry signifies a landmark for UK markets, the company still lags behind domestic competitors. Smarter Web Company leads the British cohort with 2,525 BTC ($286 million), ranking 29th globally.
Just yesterday, the London-listed tech firm expanded its holdings under “The 10 Year Plan,” its long-term treasury initiative for accumulating Bitcoin. The company acquired an additional 55 BTC as part of this strategy.
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