SM Development Corp. (SMDC) embarks on a revolutionary new phase with the introduction of its revitalized brand identity and the initiation of three novel residential segments — signifying a stronger dedication to creating homes that align with the lifestyles, growth, and aspirations of Filipinos today.
After delivering over 100,000 residences across significant cities and development zones, SMDC is transition from being solely a vertical housing brand into a more comprehensive entity — a platform promoting quality living. This brand evolution represents a refined vision: one that prioritizes authentic life in terms of design, community, and accessibility.
“This rejuvenation isn’t solely about our appearance — it’s about our attentiveness,” stated Jessica Sy, vice-president and head of Design, Innovation & Strategy at SMDC. “Our new segments are influenced by genuine insights into what today’s Filipino cherishes — whether it’s ambition, freedom, or the aspiration of owning a first home.”
A More Meaningful Collection
The trio of new residential segments provides more customized, deliberate options for the Filipino homeowner:
SMDC Heights: Tall structures situated in the center of urban landscapes — designed for progression, convenience, and stunning views.
SMDC Nature: Mid-rise, low-density communities crafted around fresh air, room, and well-being. Ideal for young couples, families, and anyone seeking balance within reach.
SMDC Symphony Homes: A fresh house-and-lot offering that democratizes suburban living — affordable, reachable, and crafted for genuine growth.
This segmentation empowers SMDC to connect with individuals at various life stages — whether they’re commencing a journey, expanding, or settling down.
Designing with Purpose
Beyond a simple rebranding, this initiative forms part of a long-term vision to transform how communities are conceptualized: more livable, more sustainable, and more humane. From vertical cities adjacent to transit routes to walkable neighborhoods anchored by SM malls, SMDC continues to expand its national presence with intent.
“We’re not merely constructing units — we’re creating everyday significance,” remarked Ms. Sy. “Because a fulfilling life shouldn’t be merely a dream. It should be attainable, rooted, and present wherever you are.”
To discover more, visit www.smdc.com or contact the SMDC Hotline at (02) 8858-0300.
Spotlight is BusinessWorld’s sponsored section that enables advertisers to enhance their brand and engage with BusinessWorld’s audience by sharing their narratives on the BusinessWorld Web site. For additional information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to receive more updates and subscribe to BusinessWorld’s titles for exclusive content through www.bworld-x.com.