Today, the Executive Chairman and CEO of Strategy, Michael Saylor, expressed his views on the company’s bold Bitcoin-centered policy during a recent interview with Bloomberg, asserting that Bitcoin is not destined to decline to zero but rather to reach $1 million.
“I believe we are in a digital gold rush, and you have a decade to secure all your Bitcoin before there’s none left for you,” Saylor remarked. “The rivalry is a constructive rivalry.”
Saylor further stated that Bitcoin will no longer experience bear markets and that its price is headed toward $1 million per coin.
“Winter will not return,” Saylor declared. “We have moved beyond that stage. If Bitcoin is not going to zero, it is aimed at $1 million. The President of the United States is resolute. He endorses Bitcoin; the cabinet endorses Bitcoin; Scott Bessent advocates for Bitcoin; Paul Atkins has proven himself to be an ardent supporter of Bitcoin and digital assets… Bitcoin has passed through its most perilous phase.”
He also highlighted that global corporations are swiftly entering the market.
“Metaplanet is currently the leading company in Japan; they escalated from a $10 million market cap to $1 billion, and then to a $5 billion market cap. They will be raising billions of dollars, extracting liquidity from the Japanese market. So they’ll be gathering capital in Tokyo and at the Tokyo Stock Exchange… It’s not a competitive landscape. It’s collaborative.”
Strategy’s methodology is anything but conventional. The company does not merely purchase and hold Bitcoin; it is constructing financial products around it, which Saylor believes distinguishes them significantly.
“Our company has a very distinctive business model,” he noted. “It consists of issuing Bitcoin-backed credit instruments, such as Bitcoin-backed bonds and especially Bitcoin-backed preferred stocks. We are the sole company globally that has managed to issue a preferred stock backed by Bitcoin. We’ve completed three of these in the last five months.”
Instead of viewing Bitcoin treasury holdings or ETFs as adversaries, Saylor clarified that Strategy is focusing on a completely different market segment.
“We’re not in competition with Bitcoin treasury firms. We’re competing with ETFs like PFF that consist of portfolios of preferred stocks or corporate bond portfolios trading as ETFs in the public market, and we differentiate ourselves by providing 400 basis points more yield on an instrument that is significantly more collateralized and transparent… That represents $100 trillion or more in those markets,” Saylor articulated.
He stressed that Strategy’s Bitcoin assets provide it with a distinctive advantage, enabling the company to innovate unique financial products.
“Our strength lies in the fact that we are 100% Bitcoin… It’s unfeasible to issue Bitcoin-backed convertible preferreds and Bitcoin-backed fixed preferreds unless you are prepared to make your entire balance sheet Bitcoin.”
“I’m not particularly concerned about competition from JPMorgan or Berkshire Hathaway,” Saylor concluded. “I would welcome their entry into the Bitcoin market, purchasing substantial amounts of Bitcoin. When they do, they will be paying $1,000,000 per Bitcoin. The price will soar.”