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GCash connects financial opportunities for women nationwide, fostering economic autonomy and community development
GCash, the premier financial super app in the Philippines and the largest cashless ecosystem, persistently advocates for gender-inclusive finance. It recently highlighted the groundbreaking impact of digital financial services and technology in the lives of Filipino women across the nation, encompassing everyday individuals, small business proprietors, students, and heads of households. Beyond the eight out of ten Filipinos who have explored GCash, with five out of ten Filipino[1] women utilizing the mobile wallet and its various financial functionalities, the app’s true significance is found in the personal narratives of empowerment, resilience, and advancement.
“GCash is dedicated to dismantling financial obstacles through innovative technology and profound customer insights,” states Rowena Zamora, Chief Strategy Officer of Mynt, the parent company of GCash. “We acknowledge that Filipino women often serve as the financial managers of their families, making daily choices related to spending, budgeting, and saving. Our platform is crafted to empower them by equipping them with exceptional financial tools.
For many Filipino women, conventional banking systems present considerable challenges due to the necessity for documentation and credit histories that many lack. Utilizing AI-driven solutions that leverage alternative data derived from users’ digital activities, GCash has transformed this landscape, opening doorways to opportunities that were once beyond reach for many.
Authentic Narratives, Significant Influence: Women Strengthened by GCash
The profound influence of GCash is best exemplified through the accounts of women whose lives have been altered by having the right financial instruments at their disposal. Leslie, a single mother and carinderia proprietor from Manila, recounts her experience: “During the pandemic, we struggled to sell to our customers. Thankfully, some encouraged us to try GCash; it allowed us to serve more individuals and enabled us to triple our sales and even acquire our e-vehicle.”
With access to the mobile wallet, Leslie, along with other unbanked women, can effortlessly utilize tools such as GSave, which democratizes investment prospects with low entry points, and GCoach AI, which offers interactive financial guidance and insights for wealth building.
For Lyn, a virtual assistant from Batangas, GCash provided vital assistance during a family crisis: “My husband and I had to rush our child to the hospital because he developed pneumonia. I had previously acquired insurance via GInsure; by the end of the same day, our claim was approved, allowing us to purchase the necessary medications for our son.”
By providing affordable and accessible insurance options with efficient claims processing, GInsure grants users peace of mind, knowing that they have dependable finances during emergencies.
Mabel, a college professor, also found GCash advantageous during a medical crisis. “I required a loan swiftly, and fortunately, GCash was able to grant us P40,000 effortlessly through its lending division, Fuse Financial, Inc.,” shares Mabel, who utilized a GLoan to alleviate her financial concerns. GLoan provides credit options for those lacking conventional banking relationships, broadening accessibility for more Filipinos.
“Not only is it convenient, but it’s also easy to repay,” Mabel adds.
Claire, an office employee from Cebu, emphasizes how GCash enabled her to support her family. As one of only two individuals in her family with a college education, Claire promised herself that she would do whatever necessary to secure a better future for them all. “When I learned about the favorable interest rates on savings through GSave, I didn’t hesitate to create an account,” shares Claire. “Now I can easily set aside money for my family’s requirements.”
Through GSave, users benefit from enhanced interest rates on their savings, with no minimum balance conditions, making it simpler for women, the managers of their families’ finances, to reserve funds for emergencies.
GCash believes that financial inclusion transcends mere access; it also provides platforms that generate economic opportunities. One such platform is the job marketplace, GJobs, which has already linked over 3 million Filipinos to more than 417,000 job listings.
For Lhynels from Caloocan, who was searching for new employment while starting a new family, GJobs offered crucial relief at a significant moment. “Last year, I got married, bought my own house, and welcomed a baby, which is why I decided to seek new work closer to home that could provide us with more support,” shares the new mother. “I struggled to find work until a friend informed me that I could discover job openings on the GCash app via GJobs. It helped filter job openings by location and enabled me to apply online, so I didn’t have to leave home [or my baby] to search for work.”
Fueled by PasaJob, the job referral platform of GCash, GJobs now provides a simple, seamless, and secure way to explore career paths. With over 50,000 blue-collar job vacancies and a robust referral feature, GJobs
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assists employees in earning a reliable income and discovering opportunities for supplementary revenue.
Equalizing Opportunities for Women
The data reveals a compelling narrative of diversity: Seven out of 10 GInsure participants are female, now safeguarded by various insurance offerings encompassing life, health, business, and more. Half of the GSave users are women, with most living outside Metro Manila.
Moreover, six out of ten GLoan participants are female, illustrating how GCash has revolutionized access to funding. “While many perceive a super app as a multifaceted platform, our strategy positions GCash as an essential everyday partner in our users’ lives,” notes Zamora. “We’re dedicated to innovation that meets genuine customer demands, continually analyzing user patterns to discover impactful opportunities.”
GCash’s mission extends across its user demographic and its organizational setup, with women constituting nearly half of the company’s executive team. With leaders like Zamora, Chief Executive Officer Martha Sazon, Chief Technology and Operations Officer Pebbles Sy, Chief Risk Officer Ingrid Beroña, and Chief Data Officer Sara Venturina in charge, GCash exemplifies its dedication to gender parity in the technology sector.
“We don’t solely commemorate mothers and women—we commit to their achievements,” Zamora underscores. “Women are leaders, innovators, and agents of change, propelling not just our organization but entire communities forward.”
Recently, both Sazon and Sy stood for the Philippines at the 2025 Mobile World Congress in Barcelona, conveying GCash’s vision of “Finance for All” to a international audience and showcasing how fintech advancements can facilitate women’s economic empowerment.
“By enhancing financial inclusion, we directly elevate the economic strength of Filipino women,” shares Zamora. “Our efforts at GCash are closely intertwined with fostering a more robust nation. The Philippines can only genuinely advance when women have equal financial prospects, because when women succeed economically, we’ve observed how entire communities thrive alongside them.”
[1] According to 2024 gender disclosure: Five out of ten GCash registered users are female; five out of ten GSave users are women, with the majority situated beyond Metro Manila; seven out of ten GInsure users are female; and six out of ten GLoan users are women.
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