Metaplanet, the largest corporate bitcoin holder in Japan, has designated Eric Trump to its newly established strategic advisory board. This initiative is intended to promote Metaplanet’s mission for increased bitcoin adoption as it achieves greater mainstream recognition.
Metaplanet declared this development on Friday, expressing that Trump’s knowledge and enthusiasm for bitcoin will contribute to the company’s objectives. As the offspring of U.S. President Donald Trump, Eric Trump has become a prominent advocate for the expansion of bitcoin and the cryptocurrency sector.
The advisory board is expected to include additional notable individuals whose names have yet to be disclosed, as reported by Metaplanet. The emphasis will be on uniting leaders from various sectors including business, politics, and technology to enhance the global acceptance of bitcoin.
Simon Gerovich, Metaplanet’s Representative Director, expressed appreciation for Trump’s inclusion, highlighting his business insight and dedication to the bitcoin community. Gerovich stated, “His business knowledge and enthusiasm for BTC will assist in propelling our mission forward as we work towards establishing one of the preeminent Bitcoin Treasury Companies in the world.”
The Tokyo-based firm has actively acquired bitcoin holdings, currently possessing over 3,200 BTC valued at approximately $267 million. Earlier in March, Metaplanet acquired an additional 150 bitcoins for a sum of $12.5 million.
Founded in 1999, Metaplanet has redirected its attention towards bitcoin investment and advocacy. The company is listed on the Tokyo Stock Exchange and was formerly recognized as Red Planet Japan.
Eric Trump has been increasingly supportive of bitcoin and cryptocurrencies. He is associated with World Liberty Financial, a crypto initiative linked to the Trump family. His father, Donald Trump, has recently enacted an executive order to establish a strategic bitcoin reserve.
With bitcoin moving into the mainstream, Metaplanet is relying on crypto-friendly advisers like Trump to facilitate institutional adoption. Significant corporations incorporating bitcoin into their reserves could hasten acceptance and reinforce bitcoin’s legitimacy as a reliable corporate asset.

