Del Monte persists in enhancing lives and nourishing Filipino households through its cherished offerings. With the introduction of its TikTok Shop, the brand has significantly widened its influence, attaining a 950x surge in live Gross Merchandise Value (GMV) and connecting with a wider digital audience.
As a reputable and legendary brand, Del Monte partnered with TikTok Shop, utilizing innovative features such as main livestream events, affiliate marketing, and the ACE Indicator System—a structure of Assortment, Content, and Empowerment. These instruments efficiently expanded Del Monte’s digital outreach and highlighted its newest products.
Del Monte’s tactical method during the 11.11 Mega Campaign yielded remarkable outcomes, showcasing the substantial effect of TikTok Shop. Compared to the 10.10 campaign, the brand realized an outstanding 148% boost in total GMV, with affiliate GMV escalating by 76%. Affiliate live sessions saw an increase of 212%, while affiliate video content grew by 44%. These successes emphasize how Del Monte adeptly employed TikTok Shop’s tools to drive considerable growth through digital interaction.
“As we held more live events with the support of TikTok Shop, it has been an amazing journey for Del Monte,” stated Leandro Oviedo, Del Monte eCommerce Director. “Moreover, with TikTok Shop, we discovered new avenues to engage our consumers, particularly with compelling and informative content that we present.”
Influence of Shoppertainment and Captivating Content
Through TikTok Shop, Del Monte has harnessed the influence of shoppertainment to boost its digital presence, captivating over 35,000 viewers with new product launches including dairy and snacks. With an emphasis on resonating with a younger audience, Del Monte has unveiled relatable short videos filled with valuable insights, enhancing their online visibility and making their products more approachable and enticing.
A pivotal element of this strategy has been Del Monte’s groundbreaking livestream sessions, which have converted conventional retail experiences into real-time engagements with consumers, leading to significant rises in participation and sales. This immediate interaction has enabled the brand to forge authentic connections, offering consumers a direct channel to learn about Del Monte products and nurturing brand loyalty.
Furthermore, Del Monte’s engagement with TikTok Shop’s affiliate marketing has improved brand prominence, as collaborations with creators through contests and outreach initiatives have cultivated meaningful connections and broadened their digital footprint.
“By delivering impactful content and forming strategic alliances with the right influencers, we’ve managed to connect with our audience in a manner that feels both enjoyable and personal,” expressed Oviedo. “It’s not merely about marketing a product; it’s about fostering genuine connections that transcend the screen. By directly interacting with consumers in real-time through live selling, we cultivate a deeper comprehension of their needs and excitement, instilling trust and loyalty at every turn.”
Empowerment Through Tactical Campaigns and Advertising
Empowerment has been fundamental in Del Monte’s overall digital strategy, inciting consumer action through tools like TikTok Shop Ads, direct platform collaborations, and various campaigns that culminated in the highest daily GMV record last May 2024.
“Del Monte’s extraordinary success showcases the synergy between a brand that comprehends its audience and a platform that fosters creativity. By leveraging TikTok Shop’s ACE Indicator System, they’ve converted their offerings into experiences that strongly resonate with Filipino families. It’s an honor to support their journey,” remarked Franco Aligaen, Marketing Lead, TikTok Shop.
A Recipe for Triumph
Del Monte’s experience on TikTok Shop, enhanced by the ACE Indicator System, illustrates the promise of merging customized product offerings with engaging content and consumer-centric campaigns. This strategic methodology propelled Del Monte to rank No. 13 in the Food & Beverages category at launch, establishing a new benchmark for success in the e-commerce domain.
As Del Monte maintains its dedication to enriching lives through its products and engaging experiences, the brand is set for further advancement alongside TikTok Shop.
Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.