DigiPlus Interactive, the enterprise behind prominent digital entertainment platforms BingoPlus, ArenaPlus, and GameZone, received three accolades at the 60th Anvil Awards. Acknowledged as the benchmark for public relations excellence in the Philippines, the Anvil Awards honor exceptional programs and tools that enhance the domain of communications and public relations.
DigiPlus was awarded a Gold Anvil for its groundbreaking corporate rebranding initiative, ‘DigiPlus Reimagined: Pioneering Fun, Technology, and Community’, showcasing the company’s transition from a conventional leisure and resorts operator to a frontrunner in digital entertainment. Furthermore, DigiPlus acquired two Silver Anvils: one for its 2023 Integrated Report, ‘Ushering a New Era of Digital Entertainment’, and another for the BingoPlus Foundation’s ‘FutureSmart’ program, an effort committed to empowering the upcoming generation of innovators via education.
The rebranding venture, created in partnership with global brand expert Landor, captured DigiPlus’ dedication to utilizing technology and innovation to provide new varieties of entertainment for Filipinos. This strategic shift not only rejuvenated the company’s visual branding but also strengthened its mission to offer immersive and delightful experiences through its offerings.
The 2023 Integrated Report outlines DigiPlus’ strategic trajectory, financial and operational achievements, as well as its results concerning environmental, social, and governance criteria. The report adheres to the Integrated Report framework, which complies with the highest global benchmarks for annual reporting.
“These honors from Anvil underline DigiPlus’ dedication to innovation, transparency, and forging strong relationships with our stakeholders,” stated Celeste Jovenir, Vice President for Investor Relations, Corporate Communications, and Sustainability. “The accolade for our corporate rebranding acknowledges our daring transition into a digital entertainment powerhouse, while the acknowledgement for our Integrated Report highlights our commitment to global standards of accountability and transparency. These successes motivate us to provide even greater value to our customers, investors, and communities.”
The BingoPlus Foundation’s FutureSmart Program was acknowledged for its transformative influence on disadvantaged communities. In 2024, the program reached 5,332 individuals, concentrating on IT education, digital literacy, and inclusive employment opportunities supported by technology. Efforts included awarding 60 scholarships to IT students across 20 universities nationwide and launching the P.L.U.S. Factor development scheme to prepare scholars with essential workplace abilities. The Coding for Kids initiative introduced robotics and programming to 4,853 students in the Visayas and provided training for 213 teachers. The program also inaugurated PLUS Tech Centers, offering computers and digital skills training to underserved communities. These centers aim to bridge the digital gap and create more inclusive job prospects for marginalized groups, reinforcing BingoPlus Foundation’s commitment to education, technology, and livelihood empowerment.
“We are privileged to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our dedication to uplifting communities through education, technology, and employment opportunities. FutureSmart is evidence of our goal to create enduring, positive change by equipping individuals for a brighter and more sustainable future,” expressed Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.
DigiPlus continues to be resolute in its mission to deliver state-of-the-art entertainment platforms to Filipinos while contributing significatively to society through its social responsibility initiatives.
Spotlight is BusinessWorld’s sponsored segment that enables advertisers to elevate their brand and engage with BusinessWorld’s audience by sharing their narratives on the BusinessWorld Website. For further information, please send an email to online@bworldonline.com.
Connect with us on Viber at https://bit.ly/3hv6bLA to receive more updates and subscribe to BusinessWorld’s publications for exclusive content via www.bworld-x.com.